4 Female African American Engineers Take Back the Hair Care Industry Creating Innovative Technology

NEW YORK - April 9, 2013 - PRLog -- Founded by four female African American engineers, Techturized Inc. is the new uprising in hair, beauty and lifestyle discoveries. Techturized Inc. is a hair technology company that creates innovative solutions for women of color and will revolutionize the hair care industry through their conceptualized technology solutions. The Atlanta based technology company has successfully incorporated science and technology to transform the way women interact with their hair, information, and each other.

The first product introduced and powered by Techturized is Madame You. The founders’ personal hair experiences allow them to resonate with their target market in a unique way, acknowledging the vital role that beauty and hair plays in a woman’s identity. Madame You addresses women’s needs for a personalized hair care experience as a highly engaged social network. The platform is a portal for African-American women, with all hair types, that seamlessly blend e-commerce and social space to give the user resources, influencers, products and tools for their hair directly. After sharing her “hair journey”, the user will be provided with the best bloggers, youtubers, shampoos, conditioners, stylers, and tools that will best fit her lifestyle and hair needs.

On the April 12th, Techturized Inc. will share the release of innovation and its fundraising campaign in Atlanta, Georgia at a private event at the Hypepotamus Center in the Biltmore. This date will mark the launch of Techturized Inc and the announcement of its first product solution, Madame You. On April 27th, the Techturized Inc. executive staff, along with brand partner, Design Essentials, will host the launch event for Madame You during the World Natural Hair Show in Atlanta, GA. Both events will allow users to preview the capabilities and personalized user experience of Techturized and Madame You, while educating the attendees on the fundraising efforts of the brand.

TECHTURIZED INC is a hair technology company that creates innovative solutions for women of color. Techturized Inc is created by four female African American engineers, Candace Mitchell, Jess Watson, Chanel Martin and Joy Buolmawini, based in Atlanta, Georgia. For more information about the brand, please visit, www.techturized.com.

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