Mazda Makes a Strong Appearance at the 2013 New York International Auto Show

BRADENTON, Fla. - April 8, 2013 - PRLog -- Mazda made a significant appearance at the 2013 New York International Auto Show with some of its most popular models. A pageant for vehicles, the New York Auto Show is an essential opportunity for vehicle manufacturers to display their latest models and innovations. Mazda did not disappoint crowds; its showcase included the 2013 Mazda3, the Mazda CX-5, the recently-added new Mazda6, and others. Many of the vehicles displayed at the Auto Show can be found at Cox Mazda, a Bradenton, Florida dealership (http://www.coxmazda.com/directions-hours).

“The real-world results of [Mazda's] SKYACTIV TECHNOLOGY paired with the expressive design language of KODO have proven to be an unstoppable union when it comes to offering consumers vehicles that not only meet but exceed their expectations,” said Jim O’Sullivan, president and CEO of Mazda North American Operations. “From top-notch safety and fuel economy to superior style and driving dynamics, the Mazda brand is only getting warmed up.”

“KODO” is Mazda's design philosophy that influences the dynamic look of all of its vehicles. It can be translated as “heartbeat” from Japanese, and is often associated with the enthusiastic art of Taiko drumming. In Mazda's line, KODO is embodied in a “vehicle form that conveys speed,...[that] generates a finely honed sense of tension, ...[that has] a quality feel that conveys depth and sophistication, expresses craftsmanship,... [and that] embodies the spirit of Japanese simplicity.”

The 2014 Mazda6 was the star of the show, featuring a completely new design and Mazda's suite of SKYACTIV technology. SKYACTIV aims at increasing Mazda fuel economy in an all-encompassing way by building more efficient engines and lighter vehicle bodies. The new Mazda6 features a lighter, yet stronger body and chassis, giving automatic transmission models an estimated 38 mpg highway.
Drivers can learn more about Mazda's current lineup at Cox Mazda. Located in Bradenton at 3101 Cortez Road West, Cox Mazda is pleased to continue to serve the St. Petersburg and Sarasota areas with quality, friendly customer service and care. Drivers with questions about any of the vehicles that Cox has to offer should contact a member of the sales team (http://www.coxmazda.com/email-the-cox-family).