Why Businesses DON’T Need Facebook to be Successful Online

ORILLIA, Ontario - April 8, 2013 - PRLog -- ORILLIA ONTARIO, April 4, 2013 – The Orillia Business Association (OBA) announces the OBA’s April 16th Dinner Meeting. All business owners and managers are invited to attend the event at Brewery Bay in Orillia.

“Why Businesses DO NOT Need Facebook to be Successful” will be presented by OBA member Terry Allison of Training Business Leaders.

Terry will discuss how the media have over-hyped social media to the point where more traditional and effective internet marketing techniques are abandoned to the detriment of many local businesses.

Common sense tells you that media coverage impacts public opinion. In the case of social media like Facebook and Twitter, that means impacting a marketer’s organizational decision-making such as budget and resource allocation.  

As many a frustrated marketers knows, social media takes either a lot of time and/or money to implement and will only pay dividends in certain business markets and demographics, if at all. The most susceptible to the tech media’s influence are small businesses who may be spending too much effort on social media to the detriment of other more effective means of bringing eyeballs to their products or services.

Terry will elaborate on the social media for business debate and present some basic online marketing must-haves before small to medium businesses even consider spending time or budget on social media. These must-haves are low-budget, high impact items that every business owner should have at least a passing knowledge about if they are going to have their staff or a third party implement for their business.

About Orillia Business Association

The Orillia Business Association (OBA) is a non-profit business support group that focuses on promoting businesses in Orillia and the surrounding area. The OBA was established about 1995 by the still active founding members Ken Forbes and Bruce Mann along with other prominent local business people.

The OBA organizes monthly dinner meetings featuring guest speakers who offer insight into Orillia business management responsibilities such as marketing, staffing, finances, web presence, taxes, etc. These monthly meetings also offer the opportunity to network with fellow business men and women.

About Terry Allison, Training Business Leaders

Terry is the owner and lead trainer of Training Business Leaders in the Orillia and Barrie areas. He has been practicing online marketing since 2008 and is well versed in a broad range of relevant online topics and services. Terry has designed, build and managed multiple websites and marketing plans for local and remote businesses.  Terry’s business profile can be seen on LinkedIn outlining his training experience, community involvement. He is also the Speaker and Event Coordinator for the Orillia Business Association. http://www.trainingbusinessleaders.com/

Please Contact

Ken Forbes, OBA President
705-329-1084
ken@orilliatrim.com
http://www.orilliabusinessassociation.com