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New Eureka Latino Marketing Research Center Formed,Laura Ramirez Drain New Director
The Eureka Latino Marketing Research Center will provide culturally sensitive research in English and Spanish to help organizations better understand the diverse populations grouped under the labels of Hispanic or Latinos. We have conducted multiple studies in the several areas including: Spanish language focus groups, Spanish language surveys, Latino population data analysis, Hispanic population geo-demographic segmentation, Analysis of consumer spending, fielding of studies of Latinos and more. Ms. Drain is the founder of the Hispanic Professional Women Association (HPWA) and the Alcanzando Metas (Reaching Goals) Foundation a nonprofit 501(c)3 organization, to foster the academic excellence of young Hispanic women.
Ms. Drain’s corporate experience includes marketing positions with Verizon Wireless, ATT and Hewlett Packard. Ms. Drain holds a Master’s degree in Marketing from Universidad Iberoamericana and a Bachelor of Science degree in Engineering from Universidad Autónoma Metropolitana in Mexico. She has Associates degree in Telecommunications from ITESM. Ms. Drain is an active member of the American Marketing Association. Involved in the community, he also serves as a board member of the Virginia Latino Advisory Board (VLAB). She is an active member at the Virginia Hispanic Chamber of Commerce and Greater Washington Hispanic Chamber of Commerce, and is a co-founder of the Hispanic Vote Organization