- April 5, 2013
-- Nagpur -
Bangs India’s first Domestic Quick Service Restaurant (QSR) Brand, strengthen its share in Food & Beverages market through entering into the franchisee route, exclusive vents called as BANGS FRIED CHICKEN Outlets. Bangs opens its Exclusive Outlet at Nagpur Market.
The newly launched Express outlet is spread over 700 square feet situated at Empress Mall, Third Floor, Nagpur.
This fast food outlet would offer the consumers delicious range of food, like; yummy tasty Burger Veg & Non Veg, Fried Chicken, Chicken Popcorn, lip smacking Veg & Non-Veg Nuggets, Creamy Veg Salad, Pastas and Wraps with Lusty Lime, Choco Triple Sec & Choco Brownie Blast Drinks. Mr. Asvin Simon, Managing Director, Bangs Hospitality India Pvt. Ltd. Says, “
Nagpur is one of the fastest growing states for the fast food in India, especially for non - vegetarian lovers. The Food & Beverages market is a growing one and there is an increasing demand for Fast Food these days. Bangs India Pvt. Ltd is well positioned to deliver in this market because of its extensive range of food. This major asset would enhance Bang’s value proposition to the Nagpur consumers.”
With starting price is just Rs.29 (the cost of a college canteen meal), the challenge for BANG’S is to be noticed in an increasingly crowded market, where few brands have built brand loyalty and a repeatable set of customers.
Another challenge in this business is the low margins. While restaurant business has gross margins of 50-60%, according to some estimates, but factors such as people costs, real estate and rising food expenses result in net margins of barely 15-20%.
The company is also planning to open its outlets overseas. The first outlet would be opened in Doha (Qatar) by July and three more outlets in by the end of this financial year.