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Follow on Google News | Honda is Named “Most Trusted Brand” by Kelley Blue BookThis is the second consecutive year that Honda has won this prestigious honor.
By: Motor Werks Honda of Barrington Kelley Blue Book is one of the leading sources for automotive intelligence in the world; car buyers and sellers alike turn to Kelley Blue Book for reliable vehicle value estimates. KBB.com annually also recognizes carmakers in a number of categories in their Brand Image Awards. These awards are based on consumer perception of various automotive brands and are based on the Kelley Blue Book Market Intelligence Brand Watch study. This study gathers information from 12,000 new-vehicle shoppers annually to give insight into what consumers think of different brands and how their perceptions effect their purchasing decisions. Honda won by scoring the highest average across all non-luxury models. People have exceptional faith in Honda vehicles, for both quality and reliability. Honda has won Best Value Brand for the third year running, and Most Trusted Brand for the second year in a row. KBB.com editors say that, for a manufacturer to win Best Value Brand, it must have three main traits: affordability, reliability, and good resale value. Honda scored well in all three categories. That Honda continues to dominate consumer trust ratings rom KBB.com is a testament not only to brand perception, but also to delivering on the promise of reliability. Motor Werks Honda is a leading Chicago area Honda dealership (http://www.motorwerkshonda.com/ End
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