Revolutionary "Before You Need It" Advertising Service Hits The Market

METAIRIE, La. - April 1, 2013 - PRLog -- (NEW ORLEANS) — In response to a recent growing trend by some advertising agencies claiming to answer client briefs in as little as 24 hours or even 60 seconds, New Orleans-based agency HERO|farm has launched a service today that will give solutions to clients before they even know they need them. Clients and potential clients, unaware they need answers to challenges they have yet to encounter, are indiscriminately provided with ideas via email, Twitter and Facebook messages when least expected.

Coming up with great and original ideas, while time consuming and effort inducing, prevents agencies from providing swift service. To meet indefinite demand for what HERO|farm calls “pre-instant gratification” and to provide almost implausible service, the agency randomly selects prospective clients and distributes to them whatever nondescript idea is available next on the list, regardless of any connection to it.

“We send emails to random businesses with whatever idea is next up on the list of solutions,” said Brian Child, HERO|farm’s new business director and mind behind the project. “The solutions we give through this service may not be relevant to clients, their industry or even be an original idea, but it’ll be fast, and that’s the most important thing these days.”

By providing clients with solutions before they need them, HERO|farm aims to corner the market with an almost futuristic form of advertising that does away with a focus on the time needed to create and hone great ideas and instead concentrate on high-speed response. This one-idea-fits-all approach allows the agency to bypass the constraints of the creative process and go with the first available idea, regardless of the client.

“How do you stay ahead of the game? You make it up,” said Brian. “Do the ideas from this service help clients? Almost never, but it makes them think and gives them solutions ‘yesterday.’”

If you are a company interested in receiving ideas faster than any other advertising agency can deliver or have a desire for pre-made solutions that solve challenges the company didn't know it has, then the Before You Need It service is not for you… Because you know you need it. However, you can email BeforeYouNeedIt@hero-farm.com to find out more. The agency does stress that for a company to utilize this particular service the business will have to wait for its own random email from the agency.