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Book “PR Tools to Toot Own Horn” Wins in 2013 Small Business Book Awards for Marketing
SBMarketingTools.com Founder Diane Seltzer Wins Top Category Award in Marketing for Small Business Public Relations Book
Written by Diane Seltzer - a 20 year marketing veteran and founder of Small Business Marketing Tools (http://www.SBMarketingTools.com)
Some of the topics covered in the book include: building a PR strategy, managing common PR tasks in-house, identifying news worthy of a press release, tips for writing and distributing press releases and developing targeted local PR strategies.
The book provides insight on building relationships with key media contacts and journalists, as well as utilizing social media PR strategies. It also includes links to download free templates and a Press Release Checklist, Press Release Template and Media Outreach Guide.
The 2013 Small Business Book Awards, produced by Small Business Trends and in their 5th year, celebrate the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read. The small business community plays a key role by nominating, showing their support for, and voting on their favorites to win the prestigious award.
PR Tools to Toot Your Own Horn is available in both paperback print and Kindle eBook formats on Amazon: http://www.amazon.com/
For a more detailed overview of this award-winning book,
SBMarketingTools.com offers low-cost marketing tools, resources and strategy ideas for small businesses to improve their advertising, branding, public relations, direct marketing, social media marketing, websites and overall business productivity. Discover small budget, big impact ideas for your small business at www.sbmarketingtools.com. For the latest, follow @SBMarketingTool on Twitter.