Knowing Is Not Doing - Cold Calling Resurgence!

SYDNEY - March 29, 2013 - PRLog -- Phil Polson, Founder of The Sales Drive Group recently interviewed Odile Faludi, Cold Calling specialist to get the scoop on her workshop which is starting customer conversations everywhere.

As the late Stephen R. Covey said, “Remember to know and not to do is really not to know.”

There is no doubt, Odile Faludi certainly knows all about cold calling and is a doer. Funny,  she very quickly reprimanded me. She said, “Don’t call me a cold calling specialist. I teach people how to start customer conversations… big difference.”

Odile is on a roll, she has just finished her half day workshop on “Starting Customer Conversations” which she runs each month in the heart of Bondi Junction, Sydney. She was thrilled as two of the participants, Rodger and Tansy Grant, Founders of Corporate Branding Funky Zulu (http://funkyzulu.com/) brought photos on t-shirts for Odile and all the participants.

Odile says, “I felt for a moment like Ellen DeGeneres, television host. Everyone around me had a t-shirt on with my face printed on it and the words saying, “We loved Odile’s starting conversations workshop.” Odile’s grin said it all. ”Funky Zulu added such a fun atmosphere to this event, I was very touched.”


Odile’s unique personalised workshop creates a friendly, informal atmosphere consisting of 6-8 participants around a big table, eating, laughing and sharing lead generation stories. It’s Odile’s method of getting people to open up and really discuss candidly their fears and reluctance to pick up the phone and call strangers. Odile’s background in not-for-profit, real estate and management consultancy has given her ten years of solid practice of speaking to people she doesn’t know for the sole purpose of doing business.  She shares many true case studies and experiences throughout the course. Each story re-emphasises to never give up!

Its obvious Odile loves what she does and the cash keeps rolling in. Odile confided, “Just this morning, another deal came off from a phone call I made in July 2012 to a Mineral Company. I contacted the CEO after reading about them in a business magazine.

The company is progressive and appeared to be under great management. A meeting was set up for project recovery experts to visit this company and see if they could assist with their project in distress. Several further meetings were arranged and then an email was received giving the go ahead for work valued at over $50,000.

Not a bad result for a 15 cent phone call.

This only adds fuel to Odile’s fire and conviction that picking up the phone and starting a conversation is one of the best ways to utilise your time and money to get new business. Odile says, “Let’s face it, we have our phone with us 24/7, it’s paid for, why not make good use of it and speak to as many people as possible and find out where there is a good fit. The cool thing about doing it this way is you get to choose who you want to work with. This is based on shared mutual purpose. You attract your ideal client.”

Wouldn’t you like to have your sales team fired up like that?

Deb Carr, Founder of Voxy Lady Women's Speaker Bureau was amongst the participants and her take on the workshops was, “A lot of the stuff Odile covered I knew, I’ve been in this game for ten years so I have done plenty of sales training. What Odile did for me was give me a kick-up the backside and made it sound so easy to do!” Another participant, Maya Saric, inventor of SIP, summarized it in a nutshell, "Odile has a fabulous knack for connecting with people combined with a natural interest in helping others achieve their goals which makes her a great conduit for starting new business relationships that flourish to real win-win outcomes. A real talent for creating new business!"

Odile’s best advice is to simply be yourself and let your personality shine. Start all conversations with your heart and motive in the right place. Ask questions because you care. By looking for answers from the right people you will quickly create clarity, build relationships and inspire fresh ideas. For sales executives, start-up entrepreneurs and business development managers wanting to get more business, request a course outline at Odiles On-Line page http://www.salesdrive.com.au/cold-calling-odile-faludi/.

Next scheduled workshop is Monday 29th April, 9.30am-1.30pm. Book early to avoid disappointment - $295.00 per participant includes white paper.

Website http://www.salesdrive.com.au/cold-calling-odile-faludi/