InTouch Credit Union Springs Into April's Financial Literacy Month

PLANO, Texas - March 29, 2013 - PRLog -- In honor of Financial Literacy month, InTouch Credit Union is eager to announce their newest campaign aimed at raising awareness and funds to promote financial literacy.

First, throughout the month of April, branches will be promoting financial literacy amongst their youngest members by displaying a piggy bank stuffed with cash in each of the 18 branches that kids will have the opportunity to win. Depending on their age, children can enter to win the piggy bank either by turning in a five question financial quiz or a completed coloring sheet featuring ITCU Mascot, Chip. Kids will have until the end of April to drop off their entries.

Second, ITCU will offer their employees a month of Friday “Jeans Days” as a fundraiser for the National Credit Union Foundation (NCUF) and Texas Credit Union Foundation (TCUF). Employees will be allowed to wear jeans to work for a donation of $5 per Friday in April or for $18 they can wear jeans on all four Fridays. If the entire current ITCU employee count of 190 participated in all four Fridays of April, the fundraiser could possibly raise a total of $3420 for NCUF and TCUF. Employees are also encouraged to donate an additional amount to the foundations, if they wish to do so.

NCUF uses the funds it raises as the philanthropic leader of America’s credit union movement to make grants and manage innovative programs that assist the public in gaining financial independence through credit unions. TCUF’s mission is to empower people to improve their financial well being. TCUF works to achieve that mission by creating financial education programs for youths and adults as well as creating other valuable resources for Texas credit unions and their communities.

For more information regarding InTouch Credit Union’s financial literacy programs and community activities, please contact Sherry Cassidy, AVP of Public Relations and Education at (214) 291-1939.

About InTouch Credit Union

InTouch Credit Union (ITCU) is a financial cooperative that has been proudly serving their members since 1974. InTouch Credit Union is committed to creating member value by placing the financial needs and delivery of exceptional service to the membership ahead of profit while maintaining fiscal responsibility.

Servicing 18 branches in 4 states with additional access to a network of over 5,000 CU Service Centers nationwide, ITCU currently boasts assets over $800 million and happily serves their 77,700 plus members across all 50 states and more than 20 countries around the world. Eligibility requirements are available on ITCU.org for potential members to review. InTouch Credit Union can also be found on Facebook, Twitter, Google+ and LinkedIn.