Action Sports Entrepreneur Develops Guides To Purchasing The Right Eyewear

Smith’s ebooks feature tips for buyers of motorcross goggles, sports sunglasses
ROCHESTER, N.Y. - March 29, 2013 - PRLog -- Most athletes take great care in selecting the right footgear and clothing to gain a competitive edge in their sport.

For many outdoor sports, eye wear is equally important. Zack Smith, an outdoors athlete and founder of Opticpulse, has announced March 27 the release of two eye wear selection guides – one for athletes in general and the other for tailored for motorcross enthusiasts.

“Sight is one of our primary senses. With athletes, they often need the ability to view what’s ahead and then process that information to make their bodies respond accordingly,” Smith said. “How fast an athlete is able to view and process what’s ahead could be the difference between first and last.”

The sunglasses purchase guide, written entirely by Smith, include information every athlete and fan of sunglasses should know. Smith kicks off the guide with a brief history of the sunglasses industry and a detailed diagram of the basic composition of a pair of sunglasses. Some of the tips he provides to athletes include:

•   What to look for when choosing the ideal pair of sunglasses
•   Tints and lenses choices
•   Sports performance and eyewear

“I view life as finding the adventure in everyday life. Sunglasses and eye wear should work to enhance those experiences. It’s not always about price or manufacture,” Smith said.

Smith, a formerly ranked motorcross athlete in Western New York, said, for example, in motorsports, it is best to choose a pair of glasses that will decrease the eyestrain and protect the eyes from flying rocks. Also, athletes and non-athletes can use the guide to find the best type of sunglasses for their type of face.

“Determining your face shape is the first step to selecting sunglasses. The right frame paired with the correct face structure can make all the difference,” Smith said.

In addition to the Opticpulse blog, Smith posts video blogs on YouTube on purchasing sports sunglasses.

To read the MX guide in its entirety, visit Read the sunglasses buying guide at

About Zack Smith

Zack Smith, 24, is the founder and president of Opticpulse. With more than 18 years in the actions sports, Smith has developed a wealth of knowledge on performance eye wear, along with numerous achievements in the sport of motocross. In 2010, he was ranked No. 2 in Western New York. When time permits, Smith on the ski slopes or the local tracking helping young riders develop the skills they need to advance to the next rank.

About Opticpulse

Founded in 2011, Opticpulse is an e-commerce retail company that provides eyewear for action sports athletes. Based in Scottsville, N.Y., Opticpulse was created by a few over-achieving athletes who wanted to create a place for athletes and enthusiasts to obtain the products and information they needed to propel them to the next level. What started as a retail setting slowly evolved into much more than a place where athletes could purchase products. The athletes began to notice their experience allowed them to connect with their customers on a much deeper level, helping them not only with finding a product, but assisting in educating them on what they needed and why. With this new insight, Opticpulse have shifted its outlook to provide not only the best products available, but to offer the most comprehensive information on the products and industry. Learn more about us at
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Tags:Opticpulse, Motorcross Goggles, Sports Sunglasses, Zack Smith
Industry:Sports, Business
Location:Rochester - New York - United States
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Page Updated Last on: Mar 29, 2013

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