The Taste & Energy You Expect, Without The Sugar, Carbs, Calories or Guilt

SUN VALLEY, Calif. - March 19, 2013 - PRLog -- Based on an all-new formulation comprised of the highest quality natural ingredients, Roaring Lion energy drink has expanded their product line with an all new “Zero” resealable bottle that is positioned to deliver ‘the taste & energy you expect, without the sugar, carbs, calories or guilt’.  Roaring Lion’s latest offering should be considered a healthier alternative to the classic energy drink - containing no sugar, carbs, or calories, and comprised of ‘natural’ ingredients - while still retaining the traditional energy drink taste profile & functionality consumers expect. The only non-natural part of the “Zero” formula is the flavor component, meaning all of the functional ingredients are naturally-derived.  Most notably, the formula contains 'natural taurine' and the caffeine content comes from 'guarana extract', while it is sweetened with trace amounts of Stevia and is free of any artificial preservatives.  A healthy dose of B-complex vitamins rounds out the formula to deliver a health-conscious alternative to the majority of energy drinks currently on shelves in the off-premise (c-stores & grocery chains).  “Zero” will complement Roaring Lion’s Original formula, which prompted a revolution in the U.S. Bar & Nightclub industry over the past decade, and their new “Au Natural” formula, as they position themselves to pounce on the competitive market.

The decision to roll out the new, naturally sugar-free product, “Zero”, was based on Roaring Lion’s belief that the beverage market is currently in the midst of an evolution of consumer trends, embodied by a movement of people becoming more open to and starting to seek out healthier, more natural alternatives in the food & beverages they purchase.  Roaring Lion is looking to provide consumers with a variety of options that allow them to pick a flavor & package that most closely matches each person’s own needs & lifestyle.  

Roaring Lion’s belief is that the new “Zero” formula, initially offered in a 16.9oz resealable bottle, will provide this added convenience and greater functionality for the varied lifestyles of energy drinkers.  “Consumers looking for a healthier alternative in the energy drink category are enjoying a very active, ‘on the go’ lifestyle, and the ability to reseal the bottle gives the consumer the ability to take two full servings of energy with them for any occasion,” said Bob Floyd, Roaring Lion’s Communications Manager.

Consumers can find the new “Zero” resealable bottle and other Roaring Lion products for purchase at Roaring Lion’s online store (http://Shop.RoaringLion.com) and in a growing number of markets around the country.