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The Social Side Of Damage Limitation
TURNING A PUBLIC RELATIONS DISASTER AROUND AND GAINING POSSIBLE POSITIVE GROUND.
By: Gogreen2 Marketing Press Room
Reputation Crisis and Risk Management, I have placed these two together when evaluating the risk and the cost of not dealing with an online public relations issue in a correct fashion. Reputation crisis and management can have the following issues.
1. A massive issue due to life, safety and the existence of a business, company or corporation.
2. Time dependant issues where people have to respond quickly.
3. Unnecessary stress on key staff and people responsible.
Being unprepared can seriously destroy a business, company or corporations reputation and make a crisis much worse. Errors can happen for numerous reasons from human error to natural disasters. You only have to see how the weather leading up to Christmas 2009 put Eurostar under immense pressure as their trains failed and customers were left to fend for themselves for 3 days.
Quite often the reputation crisis arises not from the incident but more often from how the business company or corporation deals with it.
Being open and honest and often showing your understanding of both sides of a crisis can make a massive difference in the outcome. Reputation Crisis and Risk Management comes down to the speed in which people deal with the crisis.
Gogreen2 Marketing Ltd through its social and business media marketing channels can implement a damage limitation campaign within the first few minutes of an event providing communication has been established from the offset.
This can slow and reduce any negative “whisperings”
This leads me to industrial disputes and internal relations and the old Chinese whispers syndrome. A straightforward and simple response to a situation from the very beginning can stop any gossips in their tracks and buy valuable time to prepare an acceptable statement of explanation instead of taking the risk of rushing and confusing the situation.
So by using the gossips in a positive way and giving them the correct message that will hopefully go viral within the relevant organisation you can create a more comfortable situation.
By Simon Clegg Md Gogreen2 Marketing Ltd.
For information about Gogreen2 Marketing Ltd`s social and business media campaigns please visit http://www.gogreen2.com or call 44 (0) 844 7747513
Page Updated Last on: Mar 19, 2013