Pairing Collection board LR
- March 18, 2013
-- The Pairing Collection is the first brand of French wine tailored for food pairing. Targeting 25 to 35 year-old consumers who often find it difficult to know what type of wine best accompanies their meal; the Pairing Collection has become THE reference for beginning wine lovers, but has the taste that can be enjoyed by all.
The Pairing Collection comes from 4 of the most prestigious wine regions of France (Beaujolais, Bordeaux, Loire and Rhone) and centers on the perfect food and wine pairing experience. The collection is made up of 5 wines with fun & approachable names: Chicken & Turkey, Chops & Burgers, Lobster & Shrimp, Salmon & Trout and Cheese & Cracker. Each bottle has a stylish & tactile label with an image of its’ food counterpart allowing the consumer to visually connect their plans for dinner with the perfect wine. Not sure what to cook for dinner? No Problem. A personal recipe from Chef Frederic and a QR Code is conveniently located on the back label of each bottle to directly link the consumer to a website with a list of additional recipes that go perfectly with each wine.
Three Wine Enthusiast Best Buy awards and a $10.99 price point prove The Pairing Collection is everyone’s perfect match!
For more information, please visit http://www.theartoffoodpairing.com/
or contact us at T=305-895-9757.