LUME Footwear sets up web based sales approach to change the way you buy outdoor footwear.

PORTLAND, Ore. - March 14, 2013 - PRLog -- Portland, Oregon, March 12, 2013.  Wrayann Estey, Co-Founder and CBO at LUME Footwear (LU-ME) announced today that LUME will be the first vertically integrated footwear company on the net offering high quality, premium outdoor footwear at an affordable price point.

As LUME prepares to introduce its first all-weather women’s collection into FA13, we are comfortable that we have laid a solid manufacturing foundation in preparation for the investment we are looking to make to drive a new ecommerce platform and begin to make a positive impact in the existing outdoor footwear market.

“We believe that consumers who enjoy spending time outdoors shouldn’t be forced to

pay a premium for over-priced, luxury footwear.  Your outdoor adventures should be expensive…not the footwear that leads you to them”, says Estey.

With a mission to disrupt the $4B outdoor footwear market, LUME designs, manufactures and sells premium outdoor footwear. By eliminating the middle man, leveraging design and development relationships, streamlining the manufacturing process and creating a sustainable product-to-consumer experience, LUME is able to offer prices direct-to-consumer at up to HALF THE COST of our competition.  The Jr. Sleeve is now the world’s best $48.00 Kid’s Rubber/Neoprene Boots, on the market.  You no longer have to wait for sales.

LUME’s objective is to simplify consumer’s lives and how much more simple can the shopping experience be then from your own computer?  On-line shopping is not the wave of the future…it is the here and now and will only continue to increase; globally.  The over whelming number of current US shoppers are proving they’ve embraced the concept and practice of cyber shopping and are having a positive experience while doing it.  But most importantly, they are saving money.  

The environment preservation is important to us so we have created a sustainable product-to-consumer experience in delivery by eliminating the shoebox; starting with the Women’s line this fall. Each product LUME makes will come in a bag, within the shipping box, to reduce the amount of paper wasted in a conventional box.  That bag can also be recycled for multiple other uses.

About:  LUME is the first vertically integrated footwear company on the Internet offering high quality, premium outdoor footwear; at an affordable price point. LUME (LU-ME) Footwear, born in 2011 and based in Portland, Oregon, designs, manufactures and distributes Women’s, Men’s and Kid’s three-season outdoor footwear. For photos and detailed descriptions of the new LUME Footwear line, please visit us at: http://www.facebook.com/pages/Lume-Footwear/201500686608617 or follow @LUMEFootwear on Twitter. Shop at http://www.lumefootwear.com.