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Follow on Google News | Beaulieu Carpet Announces Support of March of Dimes “imbornto®” National CampaignBeaulieu of America joins top brands to support March of Dimes national 2013 campaign by donating proceeds from the sale of its new carpet collection "Bliss Indulgence"
According to Chad Royal-Pascoe, Vice President, National Partnerships & Cause Marketing for the March of Dimes, “The imbornto campaign recognizes that every baby is born to do something great. So our goal is to help them be born strong and healthy.” Since its founding by President Franklin Roosevelt, March of Dimes has funded accomplishments such as the polio vaccine, the discovery of the double helix in DNA and expanded newborn screening for every baby in every state. “There were 4 million babies born in the U.S. last year, and not all of them were healthy,” observed Royal-Pascoe. “March of Dimes has benefitted the lives of families with continued advancements in our research, education, vaccines and breakthroughs, and we are thrilled that Beaulieu will add Bliss to our efforts and support the imbornto campaign.” “We are extremely excited about this unique opportunity to support something so worthwhile as this,” said Ralph Boe, CEO of Beaulieu of America. “This is a cause that resonates with everyone of us.” Gary Fisher, EVP of Marketing for Beaulieu of America, said that while this is a year long partnership, much of the support will be focused during late spring, early summer: Mother’s Day and Father’s Day. “Beaulieu’ Learn more at www.imbornto.com or visit www.MarchOfDimes.com End
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