Stone Wood Design Center Consolidates Portland Retail Showrooms

Portland Hard Surface Retailer Closes Two Retail Locations, Combining Inventory to Create 20,000 SF Showroom at its NW Portland Headquarters.
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Retail Home Improvement
Ceramic/porcelain Tile
Natural Stone
Hardwood Flooring
Glass Mosaics


Portland - Oregon - US

PORTLAND, Ore. - March 29, 2013 - PRLog -- Stone Wood Design Center, a subsidiary of Nova Products Inc., has consolidated its retail operations at its flagship store in Portland's NW industrial area. Stone Wood formerly operated two additional retail locations in the Portland area, one on NE 122nd, just south of Airport Way, and one in Tigard, off Bonita and SE 72nd.  

Citing weak demand in the housing sector and an unsuccessful attempt to expand operations in the Portland market, Nova's CEO, Steve Getsiv, directed the consolidation this past January. "It is never easy having to admit failure, but after two years of trying to expand retail operations in the Portland area without success, that’s exactly what we had to do.” The economic downturn definitely contributed to a widespread lull in the home improvement industry, but Getsiv also takes responsibility for trying to grow a business during that time and realizes now that it was not the right move for Stone Wood.

Getsiv stated, “The last couple years were a learning experience for all of us. Most importantly we learned what works and what doesn’t work for our customers. Since the consolidation, we have been focusing all our efforts at one location to provide a beautiful design center where customers are given an amazing selection of products and awesome customer service - a place where they can just hang out and create something that is beautiful and affordable.” Affordability is a key factor in Stone Wood’s 2013 business plan and they have implemented a ‘Guaranteed Lowest Price’ policy as well as a loyalty program for contractors.

According to Rick Campbell, Stone Wood's General Manager, the energy at the Yeon store is incredible. "Our customers love how we’ve organized the warehouse showroom and it’s just exciting to see how happy everyone is.” Business has been thriving these first three months of 2013 and it would appear that Stone Wood has finally found a formula for success in Portland. The sales team at Stone Wood has created the perfect place to shop in Portland for ceramic and porcelain tile, natural stone, hardwood and laminated flooring, and glass mosaics. With the largest in-stock selections and guaranteed lowest pricing, this local design shop can now successfully compete with the big box stores.

The store is following a marketing calendar for 2013 and is currently in the middle of its Mosaic Madness Sale, which runs from March 14th through the end of the NCAA basketball tournament. The company offers its products at their local retail store, as well as through a newly enhanced web site.

Stone Wood is open Monday through Friday 9am to 5pm, and Saturday 9am to 4pm. See for more information.
Source:Stone Wood Design Center
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Tags:Retail Home Improvement, Ceramic/porcelain Tile, Natural Stone, Hardwood Flooring, Glass Mosaics
Industry:Home, Retail
Location:Portland - Oregon - United States
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