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Innovative College Recruitment Strategies Such as Peel N Stick Postcards™ Impacting Students
Extraordinary new postcard by Fusion Digital Paper™ offers timeless solution for colleges and universities to connect with current and prospective students.
By: Fusion Digital Paper™
Painted walls, wood cabinets, glass and metal are no trouble for Fusion Peel and Stick Postcard™ technology, which seamlessly sticks to virtually any surface. Waterproof, tear proof and UV resistant, this woven polyester fabric allows for indoor and outdoor use.
“We’re thrilled to offer this exciting new product to colleges looking to increase enrollment, or simply transform the way they provide information to their student body and alumni,” said Al Grant, Director of Sales, Marketing and Distribution for Fusion Digital Paper™.
“When people receive ordinary postcards in the mail, they are often filed away, or thrown out, so you really only have a split second to get your marketing message across. However, our exciting new Fusion Peel N Stick Postcards™ can be posted almost anywhere - from students’ refrigerator or laptop, to their bathroom mirror, window, or any wall in their dorm room. Thus, your marketing message stays around, gets read, and gives you maximum impact for your marketing investment,"
A recent report on Undergraduate Enrollment Trends by Noel Levitz 2011 stated that the median amount of money spent per new student on recruitment in four-year private and four and two-year public colleges and universities was $2,185 and $457, respectively.
The versatile Fusion Peel N Stick Postcards™ are cost-effective, combining the magnet, postcard and advertisement all in one product. Unlike magnets, Fusion Peel N Stick Postcards™ can digitally print variable content on both the front and back, allowing for card personalization in a matter of minutes. Built for high heat toner production color copiers, Fusion Peel N Stick Postcards™ can be conveniently produced in-house or by an outside direct mail or printing company.
The cutting-edge college recruitment strategy also resonates with students, showing them that the university is innovative, tech-savvy and provides something of value that caters to their unique interests.
News of this revolution in college recruitment strategies has already swept across the nation. SUNY Cortland used the product to send important dates, campus policies and phone numbers to students. Plus, the University of Alabama at Birmingham used Fusion Peel N Stick Postcards™ as a teaser by printing the UAB dragon logo to show school spirit to prospective students, thus driving students to apply online or interact with them via social media.
“Increased access to technology allows students to get information just about anywhere,” said Grant. “Fusion Peel N Stick Postcards™ are a great way to drive them to your website, your Facebook page, and also to your campus to make sure they have all the information they need about your school.”
About Fusion Digital Paper™
Fusion Digital Paper™ boasts a family of unique synthetic products designed for digital imaging. Clear visual fidelity, durability, tear-proof and water resistant, Fusion Digital Paper™ products are produced in the U.S. and offer a economical, flexible means to get a message out. For more information about Fusion Peel N Stick Postcards™ and other Fusion Digital Paper™ products, including product demonstration videos, information articles and popular product uses, visit www.fusiondigitalpaper.com or call (435) 703-9520.