Toshiba launches its new range

INDORE, India - March 13, 2013 - PRLog -- Toshiba launches its new range of 73.6 cm (29) LED TVs, specially designed for India market

Empowers the consumer to move from CRT/LCD TV to a large screen LED TV

New Delhi, March 11, 2013: Reinforcing its commitment to India region, Toshiba today strengthened its LED TV portfolio with the launch of its new range of 73.6 cm (29) LED TVs in India. The new range offers the 73.6 cm (29) size from Toshiba’s two highly popular LED TV series in India – PB200 and PU200 LED TV series.

On the launch of the new range, Mr. Sanjay Warke, Country Head, Toshiba India - DS Division said, "India is one of the most promising and fastest growing LED TV markets where consumers have acquired a taste for technologically advanced products befitting their upwardly mobile lifestyle. Reiterating on our strong lineage of offering cutting-edge technology to the consumers in India, the launch of the new 29 inch ‘Thinking LED’ range is our endeavour to move a step closer to our business objective of being at the forefront of driving the transition from LCD to LED Flat Panel Television and become the number 1 LED TV player in India.”

Euphoric on the new addition to the LED TV range, Mr. Pranab Mohanty, Vice President – Sales and Marketing (TV/HA products), Toshiba India – DS Division, said “We studied the India market extensively and realised that people, especially in the tier 2 & 3 cities had the inclination to upgrade from their existing CRT TV or even LCD TV, but without having to compromise on the size or burn a hole in their pockets. Being the biggest and popular CRT TV size available in India, the 29 inches TV size is not only most popular but also holds a sentimental value to the Indian consumers. With the launch of 29PB200 and 29PU200, we offer Indian consumers, the same prestigious size in an advanced LED technology at an affordable price”.

The new series amalgamate the key product attributes that are not only highly advanced than a CRT TV, but which consumers think about, to make an informed purchase decision – quality, performance, style, sound & power saving.

·         Think Performance – Toshiba’s patented Regza Engine re-produces high resolution images by using complex calculation to enhance the received signal to the highest video quality. A faster processor also results in a shorter response time, thus offering unmatched picture performance.

·         Think Lifestyle – Inspired by ‘less is more’, the narrow bezel ups the fusion of elegance and superior TV viewing experience, making it a masterpiece that will bring an air of elegance and sophistication to the home.

·         Think Sound – Below the narrow bezel rests a dedicated sound bar with the new Power Bass Booster which generates harmonics at different frequency intervals. As a result, the depth of the frequency is increased and clarity of the bass sound is strengthened leaving the user with a powerful yet a clear sound.

·         Think Power Saving – both 29PU200 and 29PB200 boast of advanced feature such as ‘Auto Signal Booster’ to improve signal sensitivity and viewing in areas with weak signal strengths. The ‘AutoView’ feature monitors room brightness and adjusts the backlight and various picture parameters accordingly, thereby reducing the running costs by lowering power consumption. The ‘Contrast Booster’ uses a complex luminance and chrominance adjustment process, selecting the optimal colour on the picture contrast without affecting the original colour settings

The 29PB200 and 29PU200 models will be available across India at an introductory price of Rs. 22,990/-, & Rs. 23,990/- respectively.

For any further information please contact:
Atul Malikram
9827092823