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XYIENCE Xenergy Gets a Big Boost in National Distribution with Safeway Inc. Partnership
New retail relationship adds more than 1400 stores to the official energy drink of the UFC’s retail roster.
By: Forte Creative Media
“Our relationship with Safeway means a tremendous increase in visibility nationwide, especially in the Southern California region where Safeway has a high concentration of stores,” said Reuben Rios, XYIENCE’s vice president of sales. “We are thrilled to be aligned with a leading retailer like Safeway and look forward to successful relationship.”
XYIENCE Xenergy is the fastest growing of the top 10 brands in its category, according to 2012 Nielsen data. Beverage World Magazine (http://fortecreativemedia.com/
XYIENCE Xenergy energy drink beverages will hit Safeway’s shelves about the same time the brand launches a mobile sampling initiative. The program will kick off in Southern California and will travel to various core markets for XYIENCE making stops at lifestyle venues that cater to the brand’s target market.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship®
For more information, please visit www.xyience.com. Or connect with XYIENCE on Facebook (http://www.facebook.com/