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Hill & Partners designs custom exhibit for new client ATSCO Footwear/Khombu
The creative team of Hill & Partner designed the 20x30 custom exhibit for ATSCO Footwear to premier at Outdoor Retailer Winter Market 2013.
By: Pr First
The creative team (http://hillpartners.com/
an importer and wholesaler of footwear for men, women and children based in Canton, MA. ATSCO Footwear exhibited at Outdoor Retailer Winter Market under its brand name Khombu; the Outdoor Retailer Winter and Summer Markets are recognized as the trade show venue of choice for the outdoor specialty industry. Launched in 1969 as a waterproof brand designed for outdoor enthusiasts, the name Khombu originated from the Khombu Valley near the base of Mount Everest.
The impressive Branded Environment drew attention to the Khombu product line by incorporating two “T” shaped product display walls featuring various lines of Khombu boots. Ample meeting and storage space added to the orderly, clean lines of the property, with center and rear storage rooms providing prime locations to display product atop vibrant custom designed graphics depicting images of the Khombu Valley. The visuals showcased the Khombu brand colors, logo and incorporated watermark images of the Khombu Valley, located in the Himalayas.
The unique layout delivered on functionality, while at the same time gave an open feel to the popular exhibit, which was punctuated by a bold, branded statement appearing across a 16 foot high back wall.
A lounge-style meeting area near the front of the exhibit provided visitors a comfortable spot to congregate, while three sections toward the rear of the Branded Environment were available for meetings and conversation with ATSCO Footwear representatives.
“We’re proud of the exhibit designed for this exciting new client company,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “We look forward to a long and successful partnership with ATSCO Footwear.”
About Hill & Partners
H&P is a full-service team of Branded Environment (http://hillpartners.com/