Anand Furthers Its Association to BAJA SAE India 2013

Shows Commitment to the Ecology, Technology & Innovation - Institutes Durability Award,
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* Anand Automotive
* Auto Components India

* Automotive

* Indore - Madhya Pradesh - India

March 8, 2013 - PRLog -- Anand, one of India’s leading manufacturers of automotive components and systems, and a preferred business partner the world over, today has further expanded its relationship with annual BAJA SAE India 2013 held at Indore .  

The Auto Component leader has given support to the Annual student competition of All Terrain Vehicles by instituting the Durability award,  

Speaking on the association Mr Sandeep Balooja, President – Group Business Development, Anand, said BAJA is a great place for students to showcase their talent. The vehicles Designed, & Manufactured as well as raced by Engineering students in this rough terrain help us in understanding the depth of the talent that these students have”

Anand which has been associated with BAJA SAE since 2009 has been regularly selecting  students from BAJA. The competition at BAJA SAE helps students showcase their talents in Automation, Design Engineering, Planning, Manufacturing .

Partnering with the sixth edition of renowned BAJA SAE 2013, an intercollegiate engineering design competition for undergraduate engineering students, the four day event, which will end on 17th February, 2013 at NATRiP facility in Pithampur near Indore, witnessed participation from more than 100 engineering Institutes .

These competitions show the real talent of the participants while taking care of the Ecology, Technology & Innovation. Over the years, BAJA has carved itself as a niche HR initiative and a student-industry platform to catch the pulse of the nation. Anand is also actively involved in these HR Meets to recruit the ready to absorb auto-enthusiast engineers & managers who outperform others in their respective domains of expertise.

Organised by SAE India (Society of Automobile Engineers), BAJA SAE INDIA provides budding mechanical engineers the opportunity to showcase their potential as automobile designers by building and racing off-road vehicles. The main objective of the event is to help engineering students develop and hone their skills in various disciplines such as design, production, marketing and costing. Participants will be judged on various parameters such as durability, maneuverability, design and technology.

“Anand has a dedicated workforce of over 13000 innovative committed and intelligent employees. We were recently honored with the prestigious ‘Trailblazer Award’ 2012 by The National HRD Network, for the benchmark practices that Anand has planned over the years in the industry” further added Mr Balooja. The group has pioneered a number of benchmark Human Resource practices in the Industry. Anand lays great emphasis on the development of its employees through training, conducted by its in-house technical and management institute - Anand ‘U’.


Provider of the widest range of solutions to the Indian Automotive Industry, Anand is among India's leading manufacturers of Automotive Systems and Components, making it the country’s leading OEM supplier. Anand has a major presence in the Indian Aftermarket as well, with some of its major brands being Market Leaders. The group supplies to every major vehicle and engine manufacturer in the country. Anand is known for its established and successful partnerships with leading global automotive front runners, each one being a global leader in its area of operation.

The group recorded a sales turnover of INR 52.5 billion in 2012, has 15 Joint Ventures and 6 Technical Collaborations with leading companies in the world’s automotive industry. Today, with twenty one global alliances, nineteen companies spread across 49 locations and 11 states of the country; Anand also has a business vertical in hospitality, operating small, exclusive luxury hotels.

Anand has provided a number of technology firsts to the Indian Automotive Industry over the five decades of its existence starting with being the pioneer of Ride Control products in the country. For further details please visit -
Source:Communications Inc
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Tags:Anand Automotive, Auto Components India
Location:Indore - Madhya Pradesh - India
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