L2 Announces FUSE for Enterprise Marketing Operations, Enables Single-Interface Campaign Management

March 6, 2013 - PRLog -- San Jose, CA – March 6, 2013 – L2 (http://www.l2soft.com), http://www.l2soft.com, the Campaign Technology People, today announced the launch of its new FUSE service for enterprise marketing operations. FUSE helps product and marketing managers effectively generate, track and report on the complex campaigns extending to the sales channel. FUSE is a single-interface, web-based service that lets users generate campaigns from any communication channel, integrating with design, marketing and sales platforms. FUSE can manage drip campaigns, triggering any form of communication response from direct mail to SMS. Priced for the budget of senior marketing operations, FUSE can manage campaigns across all channels—Direct Mail, Email, SMS, Personalized URLs and QR Codes. Using business rules, FUSE can extend content customization to users in the sales channel for powerful lead nurturing and higher sales conversion.

"Since 2001, L2 has led the technology development of software for customized marketing, and is well known for innovation in the print and creative services industries,” said Wrich Printz, CEO at L2. “In the last decade, our engineering has been on the cutting edge of digital marketing, incorporating mobile delivery of campaigns and sophisticated print-to-mobile campaign management. FUSE is gives marketing operations a single point of departure and arrival for campaigns to keep costs low and customization razor sharp. We integrate with sales and marketing data, and return the metrics and leads information back to the right source to for maximum customer satisfaction. FUSE is designed to function a both wheelhouse and powerhouse for enterprise marketing operations.”

L2’s FUSE service is the capstone that streamlines a company’s marketing operations, eliminating the need to use different messages generated from disconnected systems—a common problem for enterprise marketing. FUSE integrates enterprise level marketing intelligence into its multi-channel delivery platform, providing the tools to easily manage the complex process of delivering relevant communications.

FUSE has a simple interface to give marketing the tools to set up, test, launch and re-launch campaigns of any complexity, from a single message to hundreds of message parts and measurements. At the same time, FUSE can extend to field sales, providing the tools they need to help turn leads into customers by using their deep knowledge about the prospect. Using FUSE, sales can personalize a message without destroying the look and feel that marketing has carefully crafted. FUSE gives the enterprise marketing operations a powerful and cost-effective engine to drive shorter sales cycles and increased revenue.

L2 Marketing Technology Leadership

L2 has led the technology development of software for customized marketing, and is a recognized leader in the print and creative services industries. CEO, Wrich Printz, has over 20 years of management experience in the industry, working with companies that led the development of technology for direct mail and Internet marketing.

About L2 Inc.
Founded in 2001 and based in San Jose, California, L2 Inc., is the leading provider of web-based, integrated marketing technology solutions. Leveraging data-centric technologies, L2 solutions engage and track end buyers across digital, mobile and traditional marketing channels. L2's ‘end-to-end’ approach enables marketers and marketing services providers (MSPs) to implement solutions effectively meeting channel marketing needs in any vertical.

For more information call (408) 213-1180, email us at info@L2soft.com, visit our website at http://www.L2soft.com.