Knitca announces program to bring knitting store to your community

March 7, 2013 - PRLog -- Mississauga, ON, March 7, 2013 – Knitca announced today it has launched a program to sell its yarn and knitting supplies to fellow knitters anywhere in North America.  The program will bring knitters together; provide inspiration through exclusive Knitca videos and allow them to order knitting supplies for their friends.  It is a business opportunity for all knitters but will appeal especially to crafters living in locations with little access to knitting stores.  

Sellers, called Craftmates, earn 30 per cent profit on all Knitca yarns and notions as well as discount coupon codes for future orders.  All it takes to get started is the $115 Craftmate Starter Kit that contains yarn samples, colour cards and catalogues valued at over $160 CAD.

Knitca started as an online store two years ago followed by the opening of a storefront in Mississauga in May 2012.  Owner, Maryna Shevchenko is expanding again to include the direct selling program, which is a unique approach in the textile industry.  Knitca has its own line of natural fibre yarns, needles and kits (including knitting with wire kits) for knitters of any skill level.  The reasonably priced yarns include merino wool, silk, mink, cotton, bamboo and machine washable wool.

Shevchenko said she strives to make it easy for Craftmates to share yarn and inspiration with their knitting friends by showing the videos when they get together. “Knitting is a community.  People want to get together with like-minded friends and create pieces for themselves or gifts.  They like sharing ideas and learning new techniques.”  The Craftmate program makes it possible for them to make money and provide knitting supplies in their own community.

“After being in this business for two years I understand what knitters want,” Shevchenko said. “They like easy-to-follow patterns and lots of inspiration.” Craftmates receive free shipping on Canadian orders over $150 or over $200 for U.S. orders.  The 30 per cent discount applies to any size order.

Her idea for this unique way to reach knitters came to Shevchenko driving home from Ottawa with her family after Canada Day. “We were driving on the back roads through small towns.  I saw the farm homes and thought these knitters don’t have access to a yarn store.  There must be a way to reach them with our yarns,” she said.  Shevchenko developed the Craftmate program as a way to get neighbours knitting together.