Motivation Monday© ~ Why Does Sex Sell?

March 4, 2013 - PRLog -- In my book, “Who Are You?” I introduce the most significant addition to Maslow’s Hierarchy of Needs in 60 years.  My fundamental premise was, “how can a one-dimensional model represent the complexity of the multidimensional human experience?”  It can’t.

For many years and across many industries, some very smart people have interpreted Dr. Maslow’s brilliant Hierarchy of Needs, which is represented as a triangle, as a pyramid.  People refer to it as a “pyramid.”  And yet, there was nothing being measures on any other sides.

In my book, “Who Are You?”  I introduce my 21st Century Multidimensional Hierarchy of Needs.  Does that mean I’m “smarter” than Dr. Maslow or have somehow, “one upped him.”  Of course not.   Dr. Maslow’s work is considered by many as the foundational study on human behavior and motivation. WHAT MOTIVATES PEOPLE?   Well, we can assume that there are many things that “motivate” people and as the ONLY motivational and leadership speaker in America to ever have a day of recognition passed by The United States Congress and founder of National Motivation & Inspiration Day© and President of Motivate America, I have had an ongoing interest and curiosity of what “motivates” people.

If we look at Dr. Maslow’s brilliant work, the fundamental or lowest level of need is that of “physiological needs” or “homeostasis.” Finding a balance or level of comfort that enables us to EXIST. Nothing more, nothing less.  Just EXIST.

One of the components of this fundamental, physiological need to exist is SEX. That’s right, SEX.

In our somewhat sophisticated western world  we tend to believe that we are somehow far advanced from our primitive brothers and sisters that lived in caves thousands of years ago. We tend to believe that there is little connection between us and other animals and even the domesticated animals in our homes.  And yet, on the most fundamental level of existence, what “motivates” animals to exist is very similar to what motivates humans to exist and procreate. Regrettably, there are far more people that live in this state of living than they realize.

Why is pornography the most lucrative business online?  Why does prostitution and sex trafficking still exist in the world?  Why do so many of our TV ads include sexy images and models?  That’s right, because “Sex Sells,” but also, because many people are still stuck in this primitive, less than evolved state of existence.  Even in our sophisticated and “evolved” western “civilization” people will refuse to believe that they have any connection or similarity to animals and that they are so much more “evolved” than the animals they have in their homes and yet, what’s the preoccupation with “50 Shades of Gray?”

This week, I will post something each day as we move toward my book signing on Sunday, March 10th at 4:00 at The Book Revue in Huntington, NY.     http://www.bookrevue.com/KevinMcCrudden.html