How a $50-per-Article Blogger Can Damage Your Brand

Feb. 28, 2013 - PRLog -- MIAMI (Feb. 28, 2013) – Last week, a blogger for a national news website wrote a hit piece on one of John P. David’s clients.  David is the president and founder of Miami-based public relations firm David PR Group.  According to David, the story was riddled with inaccuracies, poor reporting and marginal grammar – as well as a number of typos.

David recently published a blog post about the experience and including advice for other communications professionals about how to resolve similar media crises. In his post, David discusses one of the downsides to the Internet’s democratization of journalism is that nearly anyone can act like a journalist. In David’s case, his firm learned the blogger was a fairly new contributor to the outlet and that she was most likely paid about $50 for the article.

“For fifty bucks of short-shrift work, she did harm to my client’s brand,” said David. “My client is in an industry that is no stranger to attacks, but this one was particularly troubling not because of the message — but because of the medium.” David believes that at a mere fifty dollars per article, one is automatically incentivized to produce quantity over quality and therefore good writing, actual reporting and solid journalism get lost.

Fortunately for David’s client, his firm reached out to the outlet and they made a number of meaningful corrections. To read the original blog post with tips on how to handle inaccurate or poor reporting by contributing bloggers or online journalists, visit http://miamiprblog.com.

David PR Group provides public relations and marketing communications services for a variety of businesses and organizations. The firm has managed and implemented campaigns for companies ranging from Fortune 500 corporations to boutique professional-service providers. For more information on David PR Group visit http://miamipublicrelations.com or call 305-255-0035.

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CONTACT:  Alexis Gray
David PR Group
Phone: 305-255-0035
E-mail: alexis@davidpr.com