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Follow on Google News | EXHIBITOR Magazine’s 2013 Economic Outlook Survey: Exhibitors HopefulDespite Lingering Recession Impact, Surveys Shows Budget Cuts Remain but Optimism Reigns
By: EXHIBITOR Media Group While 24 percent of exhibitors have smaller trade show budgets in 2013 than in 2012, 30 percent are enjoying larger budgets, and an additional 46 percent are maintaining last year’s allocations. However, 19 percent of respondents anticipate that a portion of their trade show budget may be reallocated to other marketing activities this year. Yet more than 81 percent reported feeling “confident” “As much as we hate to admit it, the Great Recession may be over, but it’s still impacting our lives and our industry,” commented Travis Stanton, editor, EXHIBITOR magazine (http://www.exhibitoronline.com). “But it’s worth noting that when asked how exhibitors feel about the effectiveness of trade shows as a marketing medium, 83 percent reported being optimistic or at the very least hopeful.” The 2013 Economic Outlook Survey was sponsored by Octanorm USA Inc (http://www.octanormusa.com/ About Exhibitor Media Group The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine (http://www.exhibitoronline.com/ EXHIBITOR is a registered trademark, and EXHIBITORFastTrak, EXHIBITOR eTrak, and GRAVITYFREE are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. End
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