Feb. 28, 2013
-- Home- and business owners in the Oak Lawn area who need a master electrician to tackle electrical inspections, electrical wiring, service upgrade work, and other electrical services will soon have an easier time locating the right company for the job. Locally owned, certified electrician CJ Electric has partnered with the Internet marketing firm Prospect Genius in an effort to boost its Web visibility and accessibility. The goal is for Oak Lawn–area residents to be able to locate CJ Electric’s Web site quickly and easily via a standard search engine query.
According to studies conducted by the Pew Internet & American Life Project, search engine use has grown dramatically over the past decade. In January 2002, some 52% of Americans reported using search engines, while in February 2012, that number had reached 73%. That’s why it’s so important for a small business like CJ Electric to have a Web site that’s not only informative and frequently updated, but also high-performing on search engine results pages. On any given day, Oak Lawn residents and business owners might query Google, Bing, or Yahoo! in search of an electrician in the area, and it’s vital for CJ Electric to appear among the top results in order for the company to remain competitive and attract new business.
Prospect Genius uses a process known as search engine optimization (SEO) in order to accomplish the task of helping small business Web sites perform better on search engine results pages. By incorporating commonly searched industry- and location-specific keywords into CJ Electric’s Web site, Prospect Genius will help the site be viewed as relevant to search engine queries using those keywords. Going forward, Oak Lawn–area search engine queries using terms like “master electrician,”
“generator services,” and “landscape lighting installation”
should lead the searcher to CJ Electric’s Web site.
“The more eyes we can get to CJ Electric’s Web site, the more people have the opportunity to see firsthand what the business has to offer,” explains Matt Gallo, an SEO strategist for Prospect Genius. “Search engine optimization helps us connect small businesses with the people who most need the services they provide.”
CJ Electric has more than 20 years of experience providing certified electrician services including electrical wiring, service upgrade, and ceiling fan install to residential and commercial clients. The company strives to offer some of the lowest prices among electricians in the Oak Lawn area.