Brand Movements, Interactvertising and Transperiences

Feb. 27, 2013 - PRLog -- Highlighting three emerging trends from around the globe, the latest issue of TANK’s trend report, Tomorrow, was released this week.

Trends discussed in Tomorrow: Issue 5 include:

1. Brand Movements: Branding with higher purpose

Brand campaigns with a higher purpose attracting consumers who want to be part of   something greater than themselves.

2. Interactvertising: How brands are using fun and interactive campaigns to win  consumer’s attention.

Brands are capturing consumers’ attention with delightful, fun, light-hearted  interactive campaigns.

3. Transperiences: Why brands that offer truly immersive and engaging experiences  across multiple media platforms will thrive.

Consumers are seeking physically, mentally and emotionally engaging experiences.

With new technologies available, brands can use multiple media platforms to offer  immersive adventures, opportunities for excitement, self development and/or social  interaction.

Tomorrow, a monthly trends and inspiration report from TANK Branding, highlights emerging global trends from trendwatching.com, together with inspirational stories, innovations and insight.

TANK is an Australian brand agency, which specialises in developing brand strategy and brand identity for some of Australia’s leading organisations with a focus on meaning, clarity, business-change and growth. TANK is proud to be 100 per cent independent and focuses primarily on government, education, health, services and sporting sectors; was established in 1997; and employs fifteen staff at its Melbourne offices.

Subscription to Tomorrow is free and  can be made via www.tankbranding.com.au/tomorrow/subscribe

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