News By Tag
News By Place
America’s first purple corn tortilla chips gain mainstream attention
Family-owned Axium Foods, Inc. in South Beloit, IL, known for both their private brand snacks and branded snacks, find themselves in the spotlight. Their innovative Mystic Harvest snacks have arrived at Costco's Midwest Division stores.
A special process created by Axium Foods (www.axiumfoods.com)
Better-for-you snacks are becoming increasingly popular. According to a recent study done by SymphonyIRI Group, 87% of consumers are trying to eat healthier. On top of that, their research shows that 60% of consumers are seeking snacks that offer benefits beyond basic nutrition.
But of course, consumers also want a snack that tastes great. “We created Mystic Harvest Purple Corn Tortilla Chips to bring health benefits to consumers without sacrificing an ounce of taste,” said Jerry Stokely, president of Axium Foods.
Mystic Harvest teamed up with Costco to conduct taste demonstrations on Friday, February 1st, followed by a second round of tastings on Friday, February 15th. Additional March demonstrations are being planned now, for shoppers looking to get a taste of this innovative treat.
Mystic Harvest Multi Grain Purple Corn Tortilla Chips are currently available at Costco stores in the Midwest region, including Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio and Wisconsin.
About Axium Foods
Headquartered in South Beloit, IL, Axium Foods is a division of McCleary, Incorporated. Family-
Consumer data source: 2012 State of the Snack Industry, SymphonyIRI Group