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North East Fest 2013 to showcase the best of the North East on an international platform

Basics Advertising in association with The National Textile Corporation and the Home Ministry of India come together to bring the North East Fest.
 
 
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Feb. 27, 2013 - PRLog -- Basics Advertising in association with The National Textile Corporation and the Home Ministry of India come together to bring the North East Fest (NEF) 2013 with a view to strengthening the North East market. To commence in Guwahati, Assam on 1st March, 2013, this four day Fest aims to provide a meeting ground for the accomplices within the North East Indian Industry to network and alliance with partners & markets across the globe.

NEF is a well designed and meticulously planned four day event that encompasses entertainment with business & employment opportunities. It is set to promote and market the integrated skilled development scheme. Talk shows, seminars & participating organizations will endorse this scheme with a view to creating training, employability and attracting skilled professionals in to the industry.  It also emphasizes on uplifting women of the region to fulfill their working aspirations. Stree Vijay is a scheme where organizations like the NTC will provide employment to 5000 women in the North East and they will provide Vidyut tables to women. Even homely women can become channel partners with multi level marketing opportunities.  In association with National Mission for Empowerment of Women (NMEW), social issues of concern like the declining child ratio and women trafficking will be addressed by NEF brand ambassador Soha Ali Khan who will encourage women to be financially self-sufficient. Seminars & exhibition stalls will promote the usage of geotextile and agro textile to combat civil engineering challenges based on the topography of the North East.

The fashion trends of the North East will be highlighted at the event with a special focus on indigenous fabrics like munga & eri silk to ensure market visibility in the national and global markets. Celebrities, renowned designers and musicians have been roped in to give this event the necessary boost and exposure. NTC has also arranged a Young Designer Hunt to promote the budding talent of the North East through a contest which will culminate in the best designer getting a big break to work with star designer Raghuvendra Rathore.

The NEF inauguration will see ministers and bureaucrats like Hon. Chief Minister of Assam Tarun Gogoi, Chief Minister Arunachal Pradesh Nabam Tuki, Union Minister of State (Independent charge), Ministry of Development of North Eastern Region (http://en.wikipedia.org/wiki/Ministry_of_Development_of_N...), Ministry of Parliamentary Affairs (http://en.wikipedia.org/wiki/Ministry_of_Parliamentary_Af...) Paban Singh Ghatowar, PWD Minister Mrs. Ajanta Neog, Minister of State for Tribal Affairs in the Union Cabinet of India Ranee Narah, Education and Health Minister Himanta Biswa, Minister Handloom, Textiles, Sericulture & Cultural Affairs Pranati Phukan, Minister Industries & Commerce, Power & Public Enterprise, Govt. of Assam Pradyut Bordoloi, Chief Secy of Assam Naba Kumar Das, DGP (Assam) Jayanto Narayan Choudhary, IFS-MD-ATDC Mr.Anurag Singh and Secy – Dept of Sericulture- Govt of Assam Sailen Nath. Celebrities like Mugdha Godse, Evelyn Sharma and Jiah Khan will take the ramp with several sport stars and fashion designers adding to the glamour quotient. Joi Barua, Jankee Parekh, Gwyneth Alicia, Brahmaputra Boys and many more will be part of the musical entertainment brigade.

Mr.Rahul Bali, Director, Event Management, Basics Advertising summarized the objective of NEF. “The North East Fest has been conceptualized to harness the support of the Government, celebrities, models, acclaimed designers, personalities from the sports & entertainment industry and even NGOs on a common platform. It offers comprehensive scope of development beyond fashion stressing on all aspects of the North East region- whether social, cultural, economic or artistic. It includes education, training, employment, entertainment and empowerment opportunities to the indigenous people of the region.”

Mr. Mayank Jha-Director Basics Concepts and Marketing Ltd further elaborated, “From cultural programs displaying regional dance forms, music and cuisines to stalls exhibiting the best of traditional silk and handicrafts, we are bringing all the action to NEF.”

“On a more socially relevant note, NTC seminars on Geo textiles and Agrotextiles and the NMEW stallto raise support for Women Empowerment are our attempts to give a long standing resonance to the first ever kind of fashion event in the North East making it that much more locally significant,” added Mr. Anand Kumar-Director Basics Concepts and Marketing Ltd.

About Basics Concepts and Marketing Pvt. Ltd.


Founded in the year 1997, at BASICS, has strived to set apart from others in an overcrowded industry through their obsession for perfection and zeal to surprise the clients with innovative and avant-garde ideas for putting their brand's best foot forward.Company has all India presence with partner alliances in Delhi, Mumbai and Bangalore and operational presence covering all major cities.
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