Tech startup takes new direction from travel to nightlife

Tech startup TripAnomaly that provides a geo-location service program just announced its switching gears from travel to the nightlife club scene, and has partnered with Atlanta based CosmoLava to provide its patrons free admission at the club door.
CosmoLava - Atlanta Night Club and Lounge (1)
CosmoLava - Atlanta Night Club and Lounge (1)
Feb. 27, 2013 - PRLog -- As a partner with the ultra exclusive CosmoLava Nightclub in Atlanta, GA, TripAnomaly gives you free access just for sharing your location at the club. To earn free admission, club goers must physically be on line at CosmoLava. Then log on to the website with their mobile device.  Open Facebook and tap “Check-In”.  Then find your location and post. Door security will then tap the redeem button on your phone and you're in!

The company believes that by switching gears to more receptive businesses, They can grow at a rapid pace and help pack the clubs to capacity.  Company CEO Wilkinson Egwu says “We just felt the airlines where too stuck on traditional ways of marketing and they refuse to adjust.  Their strict policies provide no room for improvement and fresh new ideas.  So we took our business to those who are more receptive and understand the real meaning of innovative marketing, the nightclubs".  

TripAnomaly aims to change the way nightclubs do business with free admission programs through social media.  They also plan to use the popular loyalty program from the airlines and turn it into a clubbers dream.  Club goers can accrue a considerable amount of "club miles" just for sharing their location and redeem them for free drinks, food and VIP access.  The company plans to expand with additional nightclubs here in the US and internationally.
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Tags:Marketing, Nightclubs, Nightlife
Industry:Marketing, Restaurants
Location:United States
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