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SEEK Company Rebrand: Delivering Landmark Innovations from Empathic Insight
Seek Research has evolved into the SEEK Company with a new look and feel, effective February 15th, 2013. The energy is bolder. Get ready, World.
They emerged as SEEK Company: an innovation boutique delivering landmark innovations from empathic insight.
Why? It was time. Lots of fantastic newness abounds within the walls of SEEK Company. Their incisive consulting, research, and ideation make sustainable innovations possible, more now than ever.
What about research? Some of their clients have joined them in research only. Such clients might wonder if they’re getting away from research. They’re not.
Things have happened in the qualitative landscape. In the dash to innovate more quickly, many qualitative firms have taken to skimming and even forgetting about real insight. The SEEK Company believes that true landmark innovations are built upon empathic insight, therefore, they have sought to re-found their work in this doctrine in new ways.
What will this rebrand do? So, they’ve stepped firmly into the ideation and innovation space. Culling from neuroscience, applied creativity, and their own innovation principles, they stock and check pipelines with brilliant ideas. All built on an empathic insight foundation. This rebrand serves notice.
To support this work, they have diversified their resources: they've established presence in San Francisco, Atlanta, Chicago, and more. The rebrand provides consistency in their growth.
This movement requires allegiance with a clientele who share this burn for betterment. It’s not for everyone. It might be for you.
Let’s do this. If you share their discontent with slipshod innovation, come with them. For more information, check out seekcompany.com.
Page Updated Last on: Feb 26, 2013