New global marketplace to boost UK exports of industrial machinery and equipment

Feb. 26, 2013 - PRLog -- Basuma is a new global marketplace targeted at the sale of new and used industrial machinery and equipment. The website, which launches in March, will also serve as an international exhibition portal for UK companies. The objective is to increase exports and trade in the global market.

Thomas Christiansen, founder of the new trading portal has worked in the industrial sector for 14 years and has concurrently developed numerous websites targeting the needs of Scandinavian business. According to the entrepreneur, existing portals are too broad in their range, which so far has made the search of products unnecessarily confusing.

"Basuma creates a marketplace where UK machinery companies can meet up with the rest of the world in a safe environment. The ability to communicate with the world market would logically be a catalyst for increased exports."

Global platform          

Basuma are launching localised websites in 33 countries and in 24 languages covering some of the world’s most important markets including the United States, UAE, China, India, Australia, Brazil and throughout Europe.  UK companies listing their machines on Basuma.co.uk will have their machines viewed by not only local buyers but also by buyers in 32 other countries greatly increasing the opportunity to export their machines.

Simple and clear interface

The portal's division into 14 industry-specific machine categories gives buyers easy and intuitive access to exactly what they are looking for. The site is compatible with most browsers and tablets, in the near future the platform will also be available on smartphones.

Chat function provides security

Basuma’s website provides buyers and sellers an instant chat function, which allows both sides to clarify any specifications or other requests prior to agreeing a sale. A ranking system also gives buyers and sellers the opportunity to “rate” one another to ensure the highest level of service.

Affordable branding in more than 30 countries

Membership for buyers is free with Basuma, offering advertisers various affordable membership packages based on the number of machines they intend on listing. The site allows advertisers to choose between a standard fixed price sale or an online auction option.

Basuma offers advertisers targeted marketing and advertising opportunities including cost effective banner ads and email campaigns to selected countries and targeted industries. Advertisers are also given the opportunity to contribute articles to “theme of the week” discussions.

Localised support

An ever increasing frustration with ecommerce companies is having to deal with with automated customer service responses or language barriers. Basuma has countered these problems by appointing local country managers in each country to assist buyers and sellers in using their website with access to a local telephone number.

Proactive Matching

Basuma proactively match buyers and sellers by enabling buyers to create a wish list of machines they are interested and opting to receive email notifications when a machine on their wish list is added to the site.

Free trial

Basuma are offering a no obligation free trial of their Premium Silver Membership for two months. The free trial allows new and used machinery manufacturers and dealers to upload up to 50 machines and try the service with no costs involved. Please contact grahamg@basuma.com if you are interested in registering for the free trial.