VIA Unveils MobilePaks Cloud Platform Designed to Engage People in a Way They Actually Learn

This new technology enables companies to make short bits of relevant knowledge available anytime, anywhere, empowering learners to decide and act in their moment of need
Feb. 25, 2013 - PRLog -- Today marks the introduction of MobilePaks, a cloud solution for engaging professionals, employees, partners and customers in business. MobilePaks enables managers to quickly create, aggregate, push and track content-rich bits of knowledge and education. Mobilepaks is device agnostic and will work on any smartphones, tablets, laptops or desktop computers. It fills a gap where mobile marketing and learning management systems fall short, by providing a simple, anytime, anyplace, educational experience.

Usage of smartphones and tablets continues to skyrocket and spending on mobile projects is predicted to grow 100 percent by 2015, as business decision-makers look for better ways to engage with customers and partners*, as well as respond to the bring your own device (BYOD) demands of the workforce. According to Forrester, over 1 billion smartphones and tablets will be in the pockets of global consumers and professionals by 2016, with 257 million smartphones and 126 million tablets in the U.S. alone.  

“MobilePaks is the latest great way for companies to keep their customers, partners and employees up-to-date,” said Chanin Ballance, CEO of VIA MobilePaks. “The key to improving engagement and retention is making short bits of highly relevant knowledge available when it’s needed, so that it doesn’t feel like learning.”  

The new components of VIA’s MobilePaks infrastructure include:

· PakViewer – Allows users to view content-rich experiences on any device when they need it – smartphone, tablet, laptop and desktop. The tool also allows users to view assigned content, activity by their peers and search for relevant information.

· PakBuilder – Enables users of any skill set to quickly create rich-content packages of knowledge. This tool allows authors and publishers to add pages with static content, media files, images, interactive collapsing and expanding menus, questions and many other widgets that facilitate engagement and learning comprehension. Pakbuilder also allows companies to quickly convert and aggregate existing content, making it findable and easy to access for its customers, partners and employees.  

· PakManager – Makes it easy to assign knowledge Paks or programs to users and groups, as well as sequence and schedule their release in advance. The tool tracks key performance indicators of engagement, completion and comprehension supported by a customer dashboard and analytics. Reports are configurable and fully exportable. It also includes an API layer that allows for direct integration.

“Using the MobilePaks product, we created a successful national program for our sales channel that both reinforced company messages and improved product know-how,” said David Voorhees, Director Learning & Development/Sales & Marketing, Waste Management. “The simplicity of the MobilePaks design made accessing information easy and gave managers quick access to training engagement and outcomes. The feedback from the field was very positive.”

MobilePaks is available in three monthly plan options and varies based on number of users. Plans are structured around small, medium and enterprise level businesses. In the coming months, MobilePaks will continue to publish new features and best practices information, conduct webinars and seminars, and steward industry efforts to champion the benefits of mobile learning engagement.

Additional Resources:

·       MobilePaks Video
·       Waste Management Case Study
·       MobilePaks Data Sheet

About MobilePaks
MobilePaks is a cloud-based platform that empowers companies to better engage and educate their customers, employees and partners with personalized, relevant knowledge that fits the new world. With MobilePaks managers can create, push and track content such as videos, articles and job aids to any device, anywhere. MobilePaks provides personalized mobile engagement and learning to leading companies around the globe including: AT&T, HP, Intel, Rumblefish and Waste Management. For more information, contact MobilePaks at 1-800-737-8481 or visit

*Ted Schadler and John C. McCarthy. Mobile Is The New Face Of Engagement. Forrester, February 13, 2012.
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Tags:Training, Development, Learning, Mobile Engagement, Cloud-based, Smartphones, Tablets, pc
Industry:Business, Technology, Software
Location:Portland - Oregon - United States
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