HBO Asia Launches HBO GO now TV First In Asia To Offer Service

HBO Asia, the leader in home entertainment and at the forefront of broadcast technology, has announced the Asia launch of HBO GO to now TV’s HBO subscribers1.
 
 
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Feb. 25, 2013 - PRLog -- HBO GO, a brand new broadband streaming service, enables subscribers to enjoy over 1,000 hours of popular and critically-acclaimed HBO Original content on multiple devices including PCs, MACs, tablets and mobile devices (iOS, Android and Windows 7) anywhere, anytime. The service includes new episodes of award-winning HBO Original programs such as Game of Thrones, The Newsroom, True Blood, and Veep 12 hours after being shown in the US.

Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam, HBO GO will make its Asian debut in Hong Kong on February 28 2013 exclusively and free to now TV’s HBO subscribers.

“HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service,” said Jonathan Spink, Chief Executive Officer, HBO Asia. “With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier.”

Janice Lee, PCCW's Managing Director of TV and New Media, said, "We are excited to be the first in Asia to offer HBO GO and our customers will soon be able to access HBO’s great movies and TV series anytime and anywhere.  HBO GO complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our app, users are able to enjoy more than 25 live channels and 1,500 hours of on-demand programming comprising around 600 titles of movies, TV dramas, sports, variety shows and news programmes.”

HBO GO subscribers will have unlimited access to current HBO Original series as well as popular past series like Band of Brothers, Sex and the City, The Sopranos and Rome plus HBO movies, documentaries, comedies, family content, entertainment specials and more.

“HBO GO is packed with features all giving maximum choice to the subscriber,” added Spink. “We will continue to update HBO GO with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013.”

Download the HBO GO App for free from App Store, Google Play Store or Windows Store in Hong Kong or go to www.hbogoasia.com.
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Tags:now TV
Industry:Media
Location:Hong Kong
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