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Social Media Advertising Increasing
According to Vizu (a Nielsen company), advertising on social media along with online advertising is increasing. Companies advertise over 60% of the time via social media when running an online advertising campaign.
However, according to the Nielsen report this does not mean that those companies engaged in branding are not expecting metrics that are consistent with their other advertising campaigns which includes eventual increase in sales.
Something to consider
The Social Media Report from Nielsen indicates that 33% of ads that were seen on social networking sites were considered an annoyance compared to other online advertisements. But, more social media users would pay attention to an ad that was posted by one of their acquaintances. An ad that is "liked" is a great way to raise a brand's visibility.
50% of users will tend to express their experiences with a brand or company, either good or bad.
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- Nielsen (http://www.Nielsen.com)