Feb. 22, 2013
-- Racing enthusiast Chris Dockerall will be taking to the grid in a bright, eye-catching Ferrari emblazoned with Green Apple Flooring’s website URL and instantly recognisable logo.
The GT Cup has evolved in recent years to become one of the most friendly and exciting professionally-
run multi-marque sprint events in the entire United Kingdom. Run by Bute Motorsport, the MSA-sanctioned Championship runs twelve rounds at a number of well-known racing grids up and down the country, including Silverstone and Snetterton, and is only open to entries from Sportsman owner drivers.
So why did the team at Green Apple decide to use such a prestigious racing event to raise awareness of their home improvement brand?
“We just think it’s a fun and quite unusual way of getting our name out there,” explains Steve, the firm’s Managing Director. “Each round of the Cup receives extensive television coverage, so we can be sure that the car will be placed in front of a massive external audience along with the hundreds of spectators that attend each event. Big names including Pirelli are sponsoring the event so it’s clear that the marketing potential of this TV exposure is huge.
“We also enjoy the build-up to each race and see the event as a way of bringing our staff together outside of the office environment.”
Green Apple will be keeping a close eye on Chris’ progress after the event has kicked off at Donington Park on April 27th. Chris’ dad Iain will also be taking part in the Cup with a powerful Porsche, so fans can expect a high level of friendly family competition from the father and son duo as the event unfolds.
Green Apple Flooring is based in Essex and supplies an extensive range of wood flooring, including engineered and solid wood products, to the UK. The company is proud to stock items from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit http://www.greenappleflooring.co.uk
for more information or call 0800 002 9525 to speak to a member of staff directly.