Alison Nelson's Chocolate Bar Expands to Pakistan

Feb. 22, 2013 - PRLog -- FIRST AMERICAN CHOCOLATE BRAND TO FULLY ESTABLISH A LUXURY CHOCOLATE DESTINATION, SAVORY RESTAURANT LOUNGE & PREMIUM CHOCOLATE FACTORY WITHIN EMERGING MARKET OF PAKISTAN; WILL TARGET UNTAPPED CONSUMER MARKETS

LAHORE, PAKISTAN- (7 FEBRUARY 2013) In celebration of its Twelfth anniversary, Alison Nelson’s Chocolate Bar, New York City’s candy store for grown-ups offering cosmopolitan luxury through high fashion collections and unique inspirations announced today the grand opening of its premiere retail destination located at Z Block DHA in Lahore, Pakistan. In partnership with Lahore-based HFK PVT LTD, the ten-year deal will bring as many as 22 Chocolate Bar’s to the region of Pakistan. The move is part of an aggressive expansion plan to bring the luxury retailer into new global settings and previously untapped markets. Since 2007, 22 Middle East stores have been licensed with a series of international partnerships in territories that include Kingdom of Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar, United Arab Emirates and now Pakistan. It follows a dramatic domestic plan to launch flagship locations in the style and manner of Chocolate Bar Pakistan in the United States cities of New York, Los Angeles, Chicago, Miami and Texas.

Interested Media who whish to interview Alison Nelson, founder of CHOCOLATE BAR or Hassan Farid Khan, Chairman of HFK PVT LTD please send your requests to WORKHOUSE via email nelson@workhousepr.com

HASSAN FARID KHAN; CHAIRMAN, HFK PVT LTD  
HFK PTV LTD is based in Pakistan. The total turnover of the company is over USD 50 Million. The company's activities include major investments in real estate, sugar mills and sugar works, rice mills, and trade in many commodities including sugar, rice, lentils and other food items with key clients in Europe, Middle East and Africa. After establishing themselves in the industrial/manufacturing side, and to capitalize on it’s real estate strength, one of their objectives for 2013 is to expand and have direct contact with consumers--and what better than to start by offering them some really good chocolate.

With locations in New York City, Manasquan, New Jersey, three UAE restaurants including Chocolate Bar Dubai in the Dubai Mall, Chocolate Bar City Centre and Mirdiff are all currently open as is Chocolate Bar Mercato and in Qatar Chocolate Bar Qatar located on the island of The Pearl. This week marks a special occasion as we welcome our latest addition and finest Chocolate Bar to date; Chocolate Bar Pakistan a chocolate mecca that takes over an entire building located here in Lahore.

CHOCOLATE BAR NEW YORK
Since its inception in 2002, Chocolate Bar has started a mini-revolution among chocolate lovers. It has made waves with gourmands and loyalists alike and with celebrities such as Sarah Jessica Parker, Gwyneth Paltrow, Julia Roberts, Scarlett Johanson, Jake Gyllenhal, Leonardo DiCaprio and Uma Thurman. In the process, Alison Nelson’s Chocolate Bar has received numerous awards including Timeout New York's "Best Chocolate Store" and Wallpaper Magazine's "Favorite Stores Around the World" to name a few.

Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World's Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, the brand continues to churn out retro-reconfigured favorites using only the freshest ingredients and highest quality. The future is now and chocolate is the life of the party! All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season's provocative collection. Not a substance to be treated with reserve, it's a slightly sweet-bitter-caffeinated, completely legal party enhancer. It's serious brew. At Chocolate Bar the world of cosmopolitan cocoa is filled with swinging sugar soirees.

CHOCOLATE BAR PAKISTAN
Uptown sophistication, downtown soul. This sleek new dining destination incorporates the best of fashion, art, style and food into a rich atmosphere that is fresh and inviting, playful and serene, eclectic and chic. Crafted with a nod to the ever-changing caprices of fashion and the inventiveness, Chocolate Bar Pakistan adds mischief to manners with its modern take on high-society savoir-faire. If it’s time to introduce a new location to your cultural repertoire, look no further than the artfully curated interior and equally enticing savory menu at Chocolate Bar Pakistan. The boutique's dazzling menu includes authentic New York Egg Creams, rich coffee, fine teas, nine kinds of iced and hot chocolates and pastries with a full restaurant and savory menu. Decadent confections are available for everything from corporate gifts to personalized wedding and party favors. Online orders are available allowing visitors to order a host of scrumptious items including truffles,