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Buffer Partners with Curata - Social Media and Content Marketing Join Forces
Product integration empowers marketers to schedule social media postings of curated content
“The efficiency that Buffer provides our customers is invaluable,”
In November 2012, Curata surveyed (http://www.curata.com/
The joint integration directly addresses these challenges by minimizing the amount of time and steps marketers have to take to consistently publish content to their social channels. In conjunction with Buffer, within the Curata platform, marketers can easily find and organize relevant third-party content on a specific topic; curate and editorialize it; and share that content through a variety of channels including email newsletters, blogs, content management systems, feeds, and social media channels.
"One of the things that comes up the very most from our users is ‘Yes, Buffer helps me share, but how can I find great content in the first place?’” said Leonhard Widrich, Co-Founder of Buffer. “Curata is an incredible tool to make exactly this happen. Being able to organize and discover great content all from one place, and then share it at a better time with Buffer, is a fantastic combo. Anyone who is serious about content marketing and social media will find immense value from this integration."