Claim Your Place on a Guinness World Record

How a young British entrepreneur is opening up the ‘longest banner’ world record to the public.
Feb. 21, 2013 - PRLog -- James Ackroyd is attempting to create a unique advertising opportunity by commercialising a Guinness world record. His 55.5km, $700,000 banner will prove that some records can be bought, while drawing awareness to 6 different charities.

And it could be coming to a street – make that a motorway – near you soon. When advertisers buy one of the sqm slots for $30, they vote for which country they would like to see the banner in. It’s like Eurovision – only this time the biased voting is perfectly acceptable.  

All they need to do is visit, which was launched on February 12, and upload their preferred logo/text – it’s that simple. Once the online banner is filled the physical banner goes into production using the collected funds to set up.

On the record!

• The 55.5km vinyl banner will cost $700,000 and consist of 50,500 slots.

• Each 100cm x 100cm slot costs $30.

• According to the Guinness World Records, the existing world record for the longest banner is 55.4km and held by Rotary International in India.

• With each slot purchase, advertisers vote to determine in which country the banner will be unveiled.

• Advertisers then choose one of six charities to receive a $100,000 donation once the banner is complete.

• The website links advertisers to a one-click vector conversion site. Vector images can be scaled up to any size without losing their quality.

• There’s a built in bidding system allowing printers to submit their quotes. The best will become the official producer and have their name solely associated with printing the banner.
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Tags:Guinness World Record, Advertise, Unique, Logo
Industry:Advertising, Services
Location:United Kingdom
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