LACCC February Monthly Lunch: Aguirre, "Be Tough-Minded but Warm-Hearted"

The Latin American Chamber of Commerce Charlotte hosted the Monthly Lunch for March on February 20, 2013. Compass Group sponsored the event. Fernando Aguirre was the keynote speaker.
Feb. 21, 2013 - PRLog -- On Wednesday, the Latin American Chamber of Commerce of Charlotte hosted the second Monthly Lunch of 2013; participants met and dined on the fifth floor of the New Mint Museum in Uptown.  The event was sponsored by, and food provided by, Compass Group, “the world’s largest food serving company.”  The event marked the official launch of LACCC’s new website, designed and implemented by CGR Creative, a Charlotte creative marketing agency.  Round tables were draped with white tablecloths, and an eclectic tulips and asparagus floral arrangement sat between pitchers of tea and water.  

The event began promptly at 11:30 a.m., and participants made their way to the buffet, where their eyes, plates, and stomachs were presented with an array of delectable items that only Compass could provide.  From perfectly molded meatballs to penne noodles sheltered in cheese to mixed vegetables and sliced fruit, it was a feast fit for kings…or, in this case, for those partaking in the LACCC Monthly Lunch.

After most plates had been served, Astrid Chirinos, LACCC Executive Director, gave the “one-minute warning,” and dialogue began shortly thereafter.

Kathleen Jameson, President of the Mint, presented the Cultural Minutes.  She detailed two current museum happenings, Sociales and F.O.O.D., which she said celebrates “the first time the museum will be fully bilingual.”

She went on to stress the importance of these bilingual events as an opportunity in which “our children can come in and see themselves reflected in what we do.”

Schumaker Attorneys at Law presented the Legal Minutes, and Jess George, of the Latin American Coalition, presented the Community Minutes.

For January’s LACCC Monthly Lunch, George wore a mask to promote an upcoming event.  For Wednesday’s event, she scanned the room, describing it as a “testament to our collectivism."  She went on to say that she felt a “deep human connection” to every individual in attendance, remarking, “We’re all here for the same reason…We all believe that collectedly we are better.”

After the Minutes were completed, Fernando Aguirre (@FdoAguirreCEO)—keynote speaker, former CEO of Chiquita, husband, father, and taekwondo brown belt—stepped to the stage, saying, “I’m really happy to be here.”

Aguirre first spoke at the LACCC lunch a year ago—“a year ago, almost to the day,” he noted.

He opened his speech, saying, “I’m going to ask you to write a couple of things.”

Over the course of his engaging speech, participants wrote down three primary questions: Who are you?, Who do you trust?, and Why should others trust you?

Through several short anecdotes, he detailed what he outlines as the 10 most important leadership values: optimism, loyalty, honesty, caring, respect, competence, integrity, passion, authenticity, and commitment.  Aguirre asserted, “Values influence your behaviors and attitudes,” urging leaders to “be tough-minded but soft-hearted.”

Described by the Chief Director of the Compass Group as “an executive with personality and passion,” Aguirre closed his speech with a short narrative about President Abraham Lincoln, closing with, “We have complete control of these [10 leadership] values.”

Aguirre stayed after the event to speak to participants and answer questions.

To learn more about the Latin American Chamber of Commerce Charlotte, or about the Monthly Lunch, visit  For information about CGR Creative, a Charlotte creative marketing agency, visit  To utilize the food services provided by Compass, visit

And to stay up to date on the events and happenings of the Mint Museum, visit
Source:CGR Creative
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Location:Charlotte - North Carolina - United States
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Page Updated Last on: Feb 21, 2013
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