ISE is huge success for B-Tech
The giant ISE trade show in Amsterdam proved a huge success for British company B-Tech.
The British firm not only made significant sales during the three day event, but is following up interest from around the world.
And the company sensed it would be a good week when managing director Matt Bennett spotted that the joint-organiser InfoComm was using B-Tech AV mounts at its stand.
Around 40,000 visitors attended the show that is the biggest in the AV calendar and the third-fastest growing trade show anywhere in the world.
B-Tech has been attending ISE for almost a decade and was displaying its range of AV mounts and furniture, particularly those for video walls and digital signage.
Its growing sales team was busy throughout and of particular interest to installers was the company’s BT8310 video wall mount.
The mount has a “quick-lock push system” meaning any screen in a wall can be simply popped out, then pushed back.
A video wall comprised of BT8310 mounts showing a video demonstrating its ease of install attracted many viewers.
B-Tech’s Cantabria range of AV furniture was also popular, as was its mobile video wall.
Matt Bennett said: “We’ve been showing at ISE for nearly a decade and this year was a huge success.
“Our stand was busy throughout and we got some very positive leads, which we are now following up.
“We brought in a lot of staff and that was just as well because of the interest shown in our products.
“ISE is really a chance to look into the future – and we are already booked in for next year.”