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Chatham announced as official supplier of team footwear to Sahara Force India Formula One team
Chatham announces the signing of a multi-year partnership with Sahara Force India Formula One team, which sees the UK’s leading boat shoe manufacturer become the official supplier of team footwear.
Chatham deck shoes are well suited to life on the road and the busy demands of the Formula One travel schedule. Having supplied the team with travel shoes last year, the relationship now sees Chatham shoes being used trackside and by all factory staff. A new range of Chatham branded clothing will also be issued to all travelling staff.
The expanded partnership sees the launch of the first Sahara Force India branded shoe, specially designed for the team. The shoe contains a touch of Indian styling, with creative input from Dr Vijay Mallya, Team Principal and Managing Director for Sahara Force India.
Philip Marsh, Managing Director at Chatham, says, “We are delighted to continue our association with Sahara Force India. This is a fabulous alliance for us and we look forward to building on last year’s success.
“As the Formula One team gears up for the 2013 season, it’s the perfect showcase for Chatham, reinforcing our strong tradition of style and quality, and will help to drive brand awareness, which will benefit our retailers. We are looking forward to supporting the team as they continue their fight to move up the highly competitive Formula One grid.”
Chatham branding is visible on team shoes, travel kit, trucks and the team’s website.
Dr Vijay Mallya, adds, “It is great news that we have been able to expand our association with Chatham as they invest further in the team. The new Sahara Force India shoe looks very smart and adds Chatham’s name to a growing number of companies wishing to use the Sahara Force India brand to strengthen and diversify their product range.”