Feb. 21, 2013
-- February, 2013:
Greenways Foods & Beverages (D) Pvt Ltd has launched its fruit-energy drink, Notty for children in the Indian market. The beverages industry in India has seen cut throat competition among the plethora of players present but the one sub-segment which still remains fairly untapped is the drinks market specifically targeting children. Notty, fruit-energy drink for children, which has just been launched, is aiming to change the trend.
Greenways Foods & Beverages (D) Pvt Ltd has positioned Notty as yummy, healthy fruit energy drink, both nutritious and tasteful. It contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fibre and vitamins, which make it a healthy substitute keeping in, mind the target audience being young children. It is available in tow flavours namely strawberry and mango.
“Notty as a brand will help us penetrate into this untapped market and makes us the only company who has launched this product specific to children needs. Greenways Foods & Beverages not only leads with innovation in its product offerings but has now taken the lead in redefining this segment
," said Mr Dr. Sachin Chopda CMD
Keeping in mind the target audience Greenways Foods & Beverages (D) Pvt Ltd have roped in Chota Bheem, chubby, little boy in a dhoti from an imaginary Indian village has caught the fancy of kids all over India. Chhota Bheem is no doubt the first truly successful original Indian cartoon series that has seen the kind of popularity by far no other cartoons has seen it. Mr Vinod Gaikwad, GM-Marketing said
, “Notty is 1st of its kind brand in the age 4-12 segment, Notty contains veg DHA in 2 exciting fruit flavours and we are very confident with the need for the product in this segment and the ever evolving tastes of the Indian consumer. Notty will be a fast growing brand in our portfolio”.
The drink will be available in two flavours with a colourful packaging, and will be priced at Rs.35. The brand plans to be available in retail outlets and beverage counters by this month.