Global Defense Survey 2013 - Business Outlook, Key Markets and Opportunities
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"Global Defense Survey 2013: Business Outlook, Key Markets and Opportunities " is a new report by Strategic Defense Intelligence that provides the reader with a definitive analysis of business outlook in the global defense industry, and explores how key industry dynamics are set to change during 2013-2017. This report gives access to the key regions projected to witness the most defense opportunities, RandD budget outlook, future expectation from suppliers, business challenges, and key investment areas for the future. The report also identifies the emerging trends in the Aftermarket Service Support and MRO Area, MandA, staff hiring, and examines supplier strategies against decreasing defense expenditure. It not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Strategic Defense Intelligence's exclusive panel of leading global defense industry executives; it provides the reader with a definitive analysis of emerging trends in the global defense industry, and explores how key industry dynamics and collaborative projects are set to change during 2013-2017. In addition, the report examines the intentions of defense industry buyers and suppliers related to the top emerging and developed markets that will offer the strongest growth opportunities over the next five years. Furthermore, this report identifies the future investment opportunities within the defense industry, and not only grants access to change in defense RandD budgets, but also identifies the critical defense segments that
will witness variations in budgets during 2013-2017.
What is the current market landscape and what is changing?
Survey results reveal that 61%, 54%, and 44% of buyer respondents identify 'joint venture programs to decrease development cost', 'cost-cutting measures', and 'consolidation of operations' as the chief strategies that suppliers can adopt to deal with a decrease in defense expenditure, respectively.
What are the key drivers behind recent market changes?
Survey results reveal that in the next five years, buyer respondents require suppliers to 'reduce prices', 'engage in partnerships to optimize working capital and reduce costs', 'offer more flexibility in delivery', and to help buyers in 'product innovation'.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Strategic Defense Intelligence's exclusive panel of leading global defense industry executives. As most of the countries across the globe plan for defense budget cuts, defense organizations and contractors are initiating new alternatives for reducing their expenditure;
Key Features and Benefits
To identify prominent trends in the global defense industry that will shape business activities and strategies.
Analyzes the demand in regional markets and anticipates growth potential in respective countries.
Uncovers the key issues and challenges that restrain respondents from doing business.
Identifies buyer expectations and examines supplier strategies against decreasing defense expenditure.
Identifies the defense segments that will undergo the most technological advancement and attract the highest investment.
Key Market Issues
Overall, respondents from defense organizations identified China, India, and Brazil as the top three markets expected to offer the strongest growth opportunities to the defense industry over 2013-2017.
'Budget cuts', 'competitive pricing pressures', and 'reverse engineering by countries like China and Iran' are the leading business concerns for the global defense industry in 2013.
Survey results reveal that respondents from defense contractors expect defense RandD budgets to decrease by -8.1% over the next five years as compared to 2012, with 69% of respondents anticipating a decline.
According to the survey results, 78%, 73%, and 56% of respondents from defense organizations identified 'cyber warfare', 'UAVs', and 'soldier modernization' as the most important defense segments that will show the most technological advancement over the next decade.
Survey results show that 'higher customization of service packages from suppliers', 'international supplier certifications and quality', and 'industry consolidation' are identified as the most significant global emerging trends in the Aftermarket Service Support and MRO area by buyers.
Regardless of company type classification, a significant percentage of buyer and supplier respondents highlighted the 'air force' and the 'army' as the military forces that will record the highest spending in the next five years.
Overall, executives from the global defense industry anticipate increased levels of consolidation over the next two years, with 50% of respondents anticipating either a significant increase or a slight increase in MandA activity.
According to 28% of respondents from global defense contractor companies, the availability of skilled staff is still a major problem within their organizations, followed by 22% of respondents who confirm that though there are shortages of skilled staff within their organizations, the magnitude is slightly less than before.
Overall, respondents from the global defense industry identified Japan to offer the highest growth potential among developed countries during 2013-2017.
According to survey results, 66% of buyer respondents project that the number of collaborative projects in the global defense industry will increase over the next two years.