Launch of sellourwedding.com Offers Unique Marketing Opportunity by Challenging the Wedding Industry
Meet Loren & Rosita. You don’t know them, but they’re selling their wedding. Newly launched sellourwedding.com intends to turn the wedding industry veil over heels by offering companies a unique, memorable & authentic way to reach consumers.
Feb. 23, 2013 - PRLog -- Any newly engaged couple will tell you that planning a wedding has the ability to quickly become overwhelming and out of control. Wedding industry vets are often all too eager to cash in the special day, and in today’s custom-order society they often present the couple with umpteen million options (and upcharges) to make their event signature. Seriously, what ever happened to simply celebrating your loving union with family and friends?
Enter sellourwedding.com. The site has been engineered by Loren and Rosita, a modern yet common young couple, looking prove that they don’t need to fall into the traps of exclusivity and forced tradition. As young professionals, Loren and Rosita see their wedding as an unbelievable opportunity for one or a few companies to embark on a truly innovative, genuine and noticeable marketing campaign.
On their site, www.sellourwedding.com, they expand on their beliefs regarding their wedding day and invite businesses to submit for the right to sponsor and promote content from their wedding. They even go as far as giving examples of potential purchasers, “a retailer could film us doing a live registry and then conduct a social media campaign to have fans chose attire and decor from their store or a liquor company could brand and live stream the event. The sky is truly the limit! We're talking to you Sir Richard Branson, we could literally get married in one of your planes!” The couple admits they are willing to give up full creative control as long as they get to share the day with family and friends.
When asked about the future of the site the couple explains that they want to either feature content from other weddings (similar to other inspiration sites) and then give those selected a cut of ad revenue to recoup wedding costs and/or help other couples sell their weddings. The bottom line is that Loren & Rosita truly want to challenge the industry and change the excessive approach to wedding planning thrust upon couples. More importantly, they believe they truly have something unique, memorable and authentic to offer the right company.
The couple is taking entries for sponsorship on their site until lucky St. Patrick’s Day, you can follow the progress of their story via the blog or contact them directly on the site.