MASSolutions President Dave Mastovich to Speak at IABC Event

"What are you selling?" That's a question MASSolutions President Dave Mastovich asks during a dynamic and informative presentation that tells the listener "How to Influence Internal and External Audiences."
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Feb. 20, 2013 - PRLog -- PITTSBURGH, PA. -- MASSolutions President Dave Mastovich will make the presentation “Know What You’re Selling: How to Influence Internal and External Audiences” at a meeting of the International Association of Business Communicators (IABC) in Pittsburgh. The event will begin at 5:30 p.m. on Tuesday, Feb. 26 at Centre City Tower, 650 Smithfield Street, Pittsburgh.

     The presentation focuses on answering the question: “What are you selling?” Mastovich explains that we all sell ideas at work to peers, bosses and clients (internal and external). He offers ideas to help marketing, PR, business development and communications professionals increase productivity by focusing on the experience from a customer’s standpoint.

     Mastovich addresses:

·         What’s the Big Idea?

·         Crafting Your Compelling Story

·         Making It About Them

·         The Importance of Listening…Really Listening!

·         Pre-Call Prep…Every Call, Every Time

     A dynamic speaker who utilizes real-life experiences and a touch of humor in his presentation, Mastovich combines specific action items with motivational ideas that change the way attendees look at things, present ideas and interact with internal and external customers.

     For more than a decade, Mastovich and Pittsburgh-based MASSolutions have focused on improving the bottom line for clients through integrated marketing.

    In his recent book, “Get Where You Want To Go: How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling,” Mastovich offers strategies to improve sales and generate new customers; management and leadership approaches; and creative marketing, PR and communications ideas.

    Prior to becoming CEO/President of his own company, MASSolutions, Dave Mastovich served in senior management positions with UPMC, Duquesne University and Monongahela Valley Hospital.

For more information or to register for the presentation, contact Kristin Ioannou, IABC Pittsburgh, at 412.638.8889; or contact Dave Mastovich at 412.201.2401, or
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Tags:Integrated Marketing, MASSolutions, Iabc, Health Care, Dave Mastovich
Industry:Marketing, Health
Location:United States
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