Over 50 Thousand Hotels Use TripAdvisor Business Listings to Promote their Properties Online
More than 40% Year-on-Year Increase in Properties Adopting TripAdvisor Business Listings to Attract Travelers Independent Study Finds Business Listings Subscribers Seeing Up to $64 for Every Dollar Spent
Since the product first became available in 2010, a growing number of Indian hotel companies and brands around the world, including Hyatt Hotels Corporation, Taj Hotels & Resorts, The Lalit Suri Hospitality Group – an enterprise of Bharat Hotels Limited, The Park Hotels, Best Western, InterContinental Hotels Group, Wyndham Hotel Group – as well as thousands of independent hoteliers – have added a Business Listing to their TripAdvisor page to drive more bookings and gain more visibility through the product’s powerful Special Offers and Mobile Upgrade features.
Globally, there has been a more than 40 percent year-on-year increase in the hotel industry’s adoption of Business Listings, and according to a recent Forrester Consulting Total Economic Impact™(TEI)
“Indian hoteliers are recognising the value of TripAdvisor Business Listings in helping them build their businesses online and increase their properties’ exposure in front of TripAdvisor’
Attract Guests with TripAdvisor Business Listings
TripAdvisor Business Listings offers an array of features and services to help accommodations attract more guests and monitor their business’s performance on TripAdvisor:
· Direct Connect – Enables individual hotels to increase their property’s exposure in front of TripAdvisor’
· Special Offers – Allows accommodations to capture the attention of researching travelers through customizable Special Offers on high-visibility pages on the site. According to a soon-to-be published TripAdvisor study², customers rate the most desirable type of Special Offers to be discounts on rooms (87 percent of respondents)
· Mobile Upgrade – Increases a property’s visibility and appeal to travelers on the go by displaying Special Offers in front of 45 million monthly visitors on TripAdvisor’
“TripAdvisor Business Listings have helped our members gain more exposure amongst TripAdvisor’
The 50,000 Business Listings subscriber milestone follows closely on the heels of another important TripAdvisor milestone: in Dec. 2012, TripAdvisor announced that more than 300 million people view TripAdvisor content on partner sites through content syndication and review collection partnerships. Through these partnerships, major travel brands place TripAdvisor traveler reviews and opinions on their own sites and use TripAdvisor Review Collection Services to collect more candid guest feedback.
TripAdvisor, Inc. manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012
¹ Forrester Consulting Total Economic Impact™(TEI)
² TripBarometer by TripAdvisor, Global insights from tourists and accommodation providers, conducted online from Dec. 7 2012 to Jan. 7 2013. The total sample for the total business sample is 19,447.
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