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Melani Griffith Named Executive Vice President of Business Development of Penthera Partners
Former Insight Executive Melani Griffith Reuniting with Willner
“Melani is the right person for the right job at exactly the right time,” stated Willner, who is now Penthera’s president and CEO. “She brings a wide spectrum of experience including video product management, affiliate sales, content acquisition and advertising sales. Given our focus on mobile video software, she is the perfect person to discuss our products with our distribution and programming network partners.”
“When I was in charge of video product management at Insight, I would have loved to offer Penthera’s products; enabling our customers to be freed from tethered connections and delivering content whenever, wherever and however they choose,” added Griffith. “It was obvious to me that Penthera is in a unique position to be a central change agent helping to solve important technology challenges for cable distribution and programming network companies.
Prior to joining Insight as senior vice president of programming and video product in 2004, Griffith ran the eastern division for affiliate sales at AMC Networks and was an account executive in advertising sales for Fox Cable Networks. Past honors have included a “Wonder Women” nod from Multichannel News in 2010; inclusion in the “Leaders Under 35” feature by Electronic Media and in the “Top 50 to Watch” by Cable World.
Penthera develops patented technology that facilitates the movement of rich content over IP networks, between the Cloud and smartphones, tablets, and IP-enabled TVs. One product, Cache and Carry, delivers HD video to iPhones, iPads, and Android devices for later playback. Another product, Ribit, is a cloud-based video sharing service that’s available in the Apple Store but also customized for network operators to offer to their customers. The company specializes in customized white label solutions for its customers including tier-1 network operators, smartphone manufacturers, TV networks and other entities that need to deliver media content securely, reliably, and verifiably to their customers and employees. Please visit www.Penthera.com.